Marketing Research Analyst - The Planet Group

Location: Remote 
Pay Rate: $30-33/hr
Benefits: Health, Dental, Vision and 401K
 

Planet Interactive is seeking a Marketing Research Analyst that will work within a team setting to develop, implement, and analyze data from research projects designed to assess satisfaction with customer transactions related to utility service and with value added products and services. The Marketing Research Analyst will need to be passionate about improving customer experiences and proficient in collecting, analyzing, interpreting, and presenting information in a manner that provides actionable recommendation.
Marketing Research Analyst Responsibilities:

• Develop, implement, manage, and analyze results from studies designed to measure customer satisfaction with program experiences they have with the client.
• Develop, implement, manage, and analyze results from studies designed to assess the impact on customer experiences of process improvements being considered for operational transactions.
• Develop and maintain PowerBI dashboards which present results from operational transaction studies.
• Ability to design, implement, and analyze both quantitative and qualitative research studies to assist decision making by internal clients on various topics.
• Interact with other members of the research team to include operational and program transaction results into a Voice of the Customer data system.
• Interact with other departments to develop automated procedures for sample acquisition, survey invitation distribution, and results reporting.

Marketing Research Analyst Qualifications:

• B.A./B.S. or higher, preferably in the fields of Market Research, Marketing, Business, Social Science (with quantitative research background), Statistics, or other relevant discipline.
• Minimum of three years’ experience conducting research and analysis in a business environment.
• Solid understanding of quantitative and qualitative research techniques with the ability to determine optimal research approaches to meet given objectives.
• Strong quantitative background with the ability to independently analyze data, draw sound conclusions, and make appropriate decisions and recommendations.
• Ability to apply a variety of statistical techniques like cluster analysis, regression, factor analysis, tests for difference, decision trees, etc.
• Experience with all aspects of customer research project management including proposal development, consultant selection, survey sampling, data collection, data analysis and reporting.
• Excellent organizational and people skills with an ability to openly convey information to team members in a timely, concise manner.
• Ability to interface with a diverse population, multiple levels of an organization and various business functions.
• Ability to effectively manage multiple ongoing projects simultaneously.
• Strong communication and presentation skills both written and verbal.