Marketing Specialist - BENQ AMERICA CORP

Position Title: Marketing Specialist - Consumer Projectors

Location: Costa Mesa, CA

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

The Marcom Specialist for Consumer Projectors will play a crucial role in managing relationships with influencers and media, designing online and offline creative campaigns, and driving brand messaging initiatives. This position requires a strategic thinker with experience in campaign management, event coordination, and data analysis to monitor performance metrics. A background in the gaming industry is preferred to strengthen brand relevance within the gaming community.

Duties & Responsibilities:

Influencer and Media Management

• Build relationships with media outlets and influencers, especially in the gaming and tech industries, to boost brand exposure and credibility
• Develop and execute influencer marketing plans that effectively promote projector products to target audiences

Creative Campaign and Branding Management

• Plan and manage branding message campaigns that resonate with gaming, home, and portable projector users, ensuring consistent and compelling messaging across channels
• Collaborate with creative teams to develop engaging content that aligns with brand positioning and appeals to target segments

Event Planning and Execution

• Organize and coordinate brand events, including gaming expos, tech shows, and community events, to increase brand visibility and drive customer engagement
• Manage event logistics, partnerships, and promotions, ensuring brand objectives and goals are aligned

Data Analysis and Performance Tracking

• Analyze campaign data and track performance metrics (reach, engagement, ROI) to evaluate the effectiveness of marketing strategies
• Prepare regular performance reports with insights and recommendations to optimize future marketing initiatives
• Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media

Required Experience, Knowledge, Skills, and Abilities:

• 2-4 years in marketing communications
• Experience in media and influence management, campaign management, and event coordination; experience in the gaming industry is preferred
• Contract negotiation with Influencers, media outlets, giveaway vendors, and booth builders
• Strength in data analysis, performance tracking, and reporting; strong communication and organizational skills; creative and detail-oriented
• Proficiency in GA4, HubSpot, Google search console, and project management tools
• Strategic thinker, collaborative, data-driven, with a passion for gaming and consumer tech

Education:

Education: Bachelor’s degree in marketing, Communications, or related field preferred

Compensation:

Based on experience, we offer a very competitive base salary plus a bonus

Position Type:

• Full-Time
• Office Based
• Up to 15% travel