Marketing Specialist at Butler CAT

Butler Machinery Company, a leading Caterpillar dealership with over 65 years in the industry, is seeking a dynamic and innovative Marketing Specialist with an emphasis on construction products. This role will focus on developing and executing comprehensive marketing strategies, managing digital platforms, and enhancing customer engagement to drive business growth and equipment sales. The ideal candidate will have a passion for marketing, a strategic mindset, and the ability to work collaboratively to support our construction growth initiatives.

Key Responsibilities:

Campaign Strategy, Planning, and Management:

• Develop and implement comprehensive marketing strategies that align with business objectives.
• Define and develop target audiences, personas, and value propositions.
• Set clear marketing goals, objectives, and timelines in collaboration with the marketing team and key stakeholders.
• Plan and execute integrated marketing campaigns across multiple channels.
• Monitor campaign performance, optimize for better results, and evaluate marketing ROI (MROI).
• Implement marketing automation tools to streamline campaign processes.

Website Development and Management:

• Oversee continuous design improvements and structural updates of construction content on the company website.
• Conduct keyword research to enhance SEO and improve search engine visibility and ranking.
• Optimize website content, including meta tags and structural elements.

Customer Journey Mapping:

• Plan and create content that aligns with customer journey stages.
• Utilize user-generated content to enhance authenticity and engagement.

Social Media and Content Management:

• Plan and execute organic social media strategies.
• Develop and manage content calendars for various digital platforms.
• Leverage social listening tools to monitor and respond to customer interactions.

Pricing and Programming Support:

• Optimize landing pages to improve conversion rates and user experience.
• Support pricing strategies and programming initiatives to drive aftermarket sales.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of experience and education.
• Proven experience in digital marketing, SEO, and content management.
• Experience in website, keyword, and SEO best practices.
• Excellent communication skills, both written and verbal.
• Ability to set goals, define strategies, and execute marketing plans effectively.
• Experience with social media management, content creation, and social listening tools.
• Strong analytical skills to evaluate marketing performance and optimize strategies.
• Familiarity with marketing automation tools and CRM systems.

As a family business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package: 

• 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution
• Health Insurance – 4 plan options including 3 High Deductible plans 
• Health Savings Account (with High Deductible plan options) – Employer contribution up to $1,100/year 
• Flexible Benefit Plans
• Dental Insurance – 2 plan options 
• Vision Insurance
• Basic Life/AD&D and Supplemental Life Insurance
• Employer paid Short-Term Disability Coverage – 60% of base pay/salary
• Long-Term Disability Coverage 
• Maternity / Paternity Benefits
• Holidays
• Paid Time Off (PTO)
• 401(K) Plan
• Employee Assistance Program (EAP) – including Health Coaching 
• SmartDollar – employer paid financial planning program 
• Legal Shield/ID Shield products 
• AFLAC options - Cancer Insurance/Accident/Hospitalization/Short Term Disability 
  
  

Butler Machinery Equipment Diversity & Inclusion Statement:
Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibility.

EOE/Minorities/Females/Vet/Disability
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