Marketing Specialist - Top Stack
Glens Falls, NY 12804
About the Job
Join a growing marketing team as a Marketing Specialist, reporting directly to the Director of Marketing. With plans to expand the team soon, this position is essential to driving our digital strategy, managing campaigns, and amplifying our brands digital presence.
RESPONSIBILITIES/COMPANY HIGHLIGHTS:
QUALIFICATIONS:
RESPONSIBILITIES/COMPANY HIGHLIGHTS:
- Design and execute multi-channel digital marketing campaigns, including email, social media, and industry publications.
- Analyze and report on campaign performance using Google Analytics, focusing on audience growth, engagement, and ROI.
- Segment and manage the customer database for targeted outreach, continually optimizing campaigns.
- Collaborate with freelancers and internal teams to develop compelling, optimized marketing copy across digital channels.
- Ensure all marketing content aligns with brand messaging and technical guidelines, coordinating approvals and feedback with internal teams.
QUALIFICATIONS:
- Bachelors degree in marketing, business, or a related field (Masters preferred).
- Over 5 years of experience in marketing.
- Proficiency with CRM systems like Hubspot and Google Analytics, with certifications (e.g., GAIQ, Hubspot) preferred.
- Expertise in Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
Source : Top Stack