Marketing Specialist - Ampcus Incorporated

Digital Marketing Consultant

Job Summary:

The Digital Marketing Consultant – Web Strategy and Experimentation will be responsible for assisting with the migration of public websites over to the Optimizely Digital Experience Platform and the adoption of advanced digital marketing capabilities such as experimentation and personalization. This includes designing, implementing, and analyzing web experiments, recommending personalization opportunities and assisting with the user acceptance testing process to optimize user experience and drive business growth on *** public facing web properties. This role requires a deep understanding of personalization, A/B testing, multivariate testing, and other experimentation methodologies. The ideal candidate will have a deep analytical skills, excellent attention to detail, strong communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:

• Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.
• Analyze test results using statistical methods to derive actionable insights and recommendations.
• Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.
• Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.
• Assist with the user acceptance testing/QA for web pages being re-built in a new content management system as part of our website migration project.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 3+  years of experience in web experimentation, A/B testing, or a related role.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong project management skills with the ability to prioritize and manage multiple tasks.
• Up-to-date with industry trends and best practices in web experimentation and optimization.

Since 1995, iTech Solutions Inc., has been providing IT Consulting and Direct Hire Services to the Insurance, Financial, Communications, Manufacturing and Government sectors with local offices in Connecticut, Minnesota, Colorado, Massachusetts, Tennessee, North Carolina, and New Jersey / Pennsylvania area.

Our recruiting strategy is simple, if you want to find qualified IT professionals then use IT professionals to find them. So at iTech Solutions, our personnel are all career IT professionals with a wide range of IT experience. We can honestly say our staff understands the technologies, the complexities of finding and selecting the appropriate personnel and the pressures of running successful IT projects.

Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position.

iTech Solutions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities.