Marketing Specialist - Florida South Nurse Registry

We are seeking a seasoned Medical Marketing Specialist with a deep understanding of the healthcare industry. The ideal candidate will have proven experience creating and executing strategic marketing campaigns in medical settings, a passion for driving brand awareness, and a track record of achieving measurable results. This role will be instrumental in promoting our specialized services, engaging healthcare professionals, and reaching families in need.

Responsibilities

Develop, implement, and manage comprehensive marketing strategies to expand brand visibility and support recruitment efforts for our healthcare services.

Collaborate with cross-functional teams to create targeted campaigns, digital content, and engagement tactics.

Conduct market analysis to identify trends, competitive landscape, and target audiences, adapting strategies for optimal performance.

Build and maintain strong relationships with healthcare organizations, networks, and potential referral sources.

Lead initiatives for digital marketing, social media, and content development to amplify our reach within the healthcare community.

Measure and report on campaign effectiveness, making data-driven adjustments to maximize ROI.

Qualifications

Bachelor’s degree in marketing, Healthcare Management, or a related field.

5+ years of experience in medical or healthcare marketing, with a successful track record in campaign management.

Strong knowledge of healthcare marketing channels, industry regulations, and trends.

Exceptional communication, analytical, and project management skills.

Experience with digital marketing tools and platforms is highly desirable.

Ability to work independently and collaboratively in a fast-paced environment.

What We Offer

Medical

Vision

Dental

401(k)

Voluntary Critical Illness, Voluntary Accident Insurance, Voluntary Hospital Indemnity

Voluntary Term Life Insurance (self, spouse/domestic partner, and children)

Short-Term Disability

Long-Term Disability

Vacation and Sick pay

Education assistance

Other company perks