Marketing Specialist (Real Estate and Mortgage) - Semper Home Loans
Providence, RI 02907
About the Job
Company Overview:
Semper Home Loans, a top provider of real estate and mortgage services, is looking for a dynamic Marketing Specialist to join our innovative team. This role is integral to executing strategic marketing initiatives, with a focus on driving growth through social media and digital platforms in the real estate and mortgage sectors.
Semper Home Loans, a top provider of real estate and mortgage services, is looking for a dynamic Marketing Specialist to join our innovative team. This role is integral to executing strategic marketing initiatives, with a focus on driving growth through social media and digital platforms in the real estate and mortgage sectors.
Position Overview:
As a Marketing Specialist, you’ll work closely with our marketing team to launch impactful campaigns targeting homebuyers, real estate professionals, and mortgage clients. You will play a key role in managing and optimizing social media channels, developing engaging content, and using analytics to refine and boost our marketing efforts.
As a Marketing Specialist, you’ll work closely with our marketing team to launch impactful campaigns targeting homebuyers, real estate professionals, and mortgage clients. You will play a key role in managing and optimizing social media channels, developing engaging content, and using analytics to refine and boost our marketing efforts.
Key Responsibilities:
- Design and manage targeted Facebook and social media ad campaigns to drive awareness of our mortgage and real estate services.
- Track and analyze campaign performance using analytics tools to improve ROI and audience engagement.
- Collaborate with internal teams to produce compelling ad content, ensuring it aligns with our brand standards and industry best practices.
- Maintain active social media channels, regularly updating them with relevant content that fosters community interaction.
- Assist in creating digital marketing materials, including graphics, videos, and ad copy for social media campaigns.
- Stay informed on social media trends and new opportunities for growth in the real estate and mortgage sectors.
- Support event planning and execution for mortgage and real estate-related initiatives.
Skills and Experience:
- 2-5 years of experience in marketing, with a strong focus on social media and digital advertising.
- Proven ability to create and manage Facebook ad campaigns, including audience targeting and budget optimization.
- Proficient in using analytics tools (e.g., Facebook Insights, Google Analytics) to measure campaign performance and provide data-driven recommendations.
- Bachelor’s degree in Marketing, Communications, or related field is preferred.
- Strong organizational and project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
- Excellent written and verbal communication skills tailored for digital platforms and the mortgage/real estate audience.
- A creative mindset with experience in Adobe Creative Suite or similar design tools.
- Photography and videography skills are a plus.
Benefits:
- Competitive salary based on experience.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with a 3% employer match.
- Life insurance coverage.
- Generous paid time off (PTO), including vacation and sick leave.
Equal Opportunity Employer:
Semper Home Loans is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
Source : Semper Home Loans
