Media Relations Specialist (55783-MN) - The Nature Conservancy

OFFICE LOCATION United States Candidates living in Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, or Louisiana are preferred. Although this role is open to anywhere in the US. Remote and hybrid options are available. #LI-Remote #PDN WHO WE ARE The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor. One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people." WHAT WE CAN ACHIEVE TOGETHER The Media Relations Specialist collaborates with colleagues in marketing/communications, philanthropy, government relations, conservation and other departments to facilitate media campaigns, produce and collect storytelling content, and manage earned media metrics. You will work across multiple projects simultaneously and maintain relationships with the media and other stakeholders to effectively communicate The Nature Conservancy's (TNC) programs, values, and mission. The Media Relations Specialist is an integral contributor to TNC's Marketing and Communications Division. The Media Relations Specialist is responsible for helping advance the organization's strategic priorities and brand through earned media placements for the Southern U.S. Division. TNC's Southern U.S. Division is comprised of Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi and Louisiana. In collaboration with the Media Relations Manager, the Specialist crafts story ideas, curates media lists, develops outreach materials and messaging documents, monitors media placements and creates coverage reports. They also follow media trends and journalists, and engage with various outlets and communities, via social media. As the Media Relations Specialist, you will: Serves as key team member on assigned communication and/or media initiatives. Write, edit, and distribute communications materials around strategic conservation accomplishments, priorities, and other division announcements. Implement and manage media tactics. Research and maintain up-to-date lists of media contacts along with relevant coverage areas. Write, edit, and distribute media training and briefing materials for TNC staff and trustees. Develop press material templates and amplification content. Track and report key metrics of success for earned media placements. Attend select events throughout the year. Collaborate effectively with TNC national and/or global colleagues on top-tier story placements. Occasional travel is required for press events, business meetings, team retreats, and/or training. Other related duties as assigned. WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience: Experience coordin ting and measuring media, PR and/or communications plans. Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience appreciated. Captivating storyteller with excellent written and oral communications skills. Experience writing, editing and proofreading press releases, op-eds, story pitches, and other press materials. Proven ability to build media lists and develop media coverage reports. Familiarity with Meltwater or other media-based software. Experience developing media relations networks. Ability to collaborate with cross-functional teams to gather information, identify key messages, and ensure consistent messaging for media opportunities and external communications. Ability to set priorities and manage several tasks simultaneously in a fast-paced, deadline-driven environment. Ability to work well both independently and in a team environment. Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancy's global approach to conservation. WHAT YOU'LL BRING Bachelor's degree in related field and a minimum of 5 years' related experience or equivalent combination of education and experience. Experience cultivating and managing client relationships. Experience organizing and coordinating multiple projects. Experience writing, editing, and proofreading.