National Executive Lead, Go Red For Women - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The National Executive Lead, Go Red For Women is at the helm of one of our most important signature campaigns for the organization and is responsible for the success, growth and evolution of this legacy campaign and movement.

This leader will direct our efforts nationally through campaign management and oversight, the creation and execution of the sales strategy, product and campaign development, training and consulting.   In addition, the National Executive Lead will work directly with regional and market leadership and inspire staff and volunteers across the country to ensure the Go Red For Women campaign continues to make a direct impact on our mission through our work in addressing women’s health.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

• Develop the playbook for success to grow our Go Red For Women campaigns with a focus on building relationships with C-Suite leadership, community leaders, and major funders
• Create the best-in-class donor and volunteer experience for the future
• Ensure consistent execution of strategies to reduce variance of performance across markets and regions
• Lead national campaign strategy webinars, top market calls, and focus group
• Provide excellent campaign analysis that uses lead indicators and data to drive performance
• Monitor and analyze external and internal trends and data to develop benchmarks, standard methodologies, priorities and focus areas
• Product and campaign development
• Work with internal and external partners to develop strategies to significantly increase the Association’s revenue and impact
• Work directly with events of momentum to provide direct consultation
• Provide formal feedback to National AEVP and regional senior leadership on opportunities and challenges
• Drives adoption of innovation and new revenue strategies
• Develop overarching communication and marketing plan for assigned corporate program and social channels.

Want to help get your resume to the top?   Take a look at the experience we require:  

• Bachelor’s degree or higher
• 9 years’ experience in a similar role or in a role leading a multi- million-dollar campaign with year over year growth
• 5 years of experience coaching and influencing leadership to achieve goals and meet organizational objectives
• Proven record of success in corporate sponsorship and fundraising
• Proven record of success in major gift development
• Proven record of success in leading cross-functional teams
• Proven record of success in leading c-suite level volunteers
• Ability to thrive in a dynamic environment
• Sales Marketing background a plus 
• Skilled in planning projects and working against deadlines to provide end product
• Skilled in campaign oversight and reporting
• Ability to travel overnight up to 30-40%

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position; this position is incentive eligible based on achieving certain targets.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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