National Sr. Fundraising Systems Lead, School Engagement - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a National Sr. Fundraising Systems Lead, School Engagement in our National Center office located in Dallas, TX.

This strategic leader responsible for driving the vision, strategy, and execution of the product technology platforms for School Engagement, You will be collaborating with cross-functional teams to innovate, develop, and launch digital experiences that cross multiple platforms and teams that align with the company's goals and market needs. Your role will be instrumental in shaping the future of our product technology, constituent engagement and delivering exceptional value to our customers. 

We offer a base salary with the potential to earn an incentive up to X% of your base pay. The potential incentive is based on achieving certain revenue targets and triggers.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Product Strategy and Vision: 

• Collaborate with stakeholders to define and communicate the technology and digital communications product vision, strategy, and roadmap that align with the company's overall business objectives for each campaign.
• Work with all teams to determine if request can be added to any other programs, or if it’s an enhancement if it’s needed elsewhere.

Product Planning and Roadmapping:

• Collaborate with cross-functional teams, including development, engineering, design, marketing, and field staff, to create and prioritize product technology and digital communications roadmaps.
• Ensure designs incorporate Voice of Customer (VoX) and ensure testing with customers is incorporated

Product Development and Launch:

• Coordinate with the Development and Technology teams to monitor the end-to-end product development lifecycle, from concept to launch, ensuring products are delivered on time and within scope.
• Work closely with engineering and design teams to ensure successful product development, quality assurance, and timely release.
• Act as liaison to Center for Development Operations (COO team to build out plans for data integration across systems and make adjustments as needed.
• Coordinate with development, technology, operations and support to ensure successful launches.
• Collaborate on budget needs with Project and Program managers
• Work with the development team on roll out plan, usually serving as the lead presenter

Customer Focus and Relationship Building:

• Maintain a deep understanding of customer needs and pain points through direct interactions, feedback analysis, and market insights.
• Cultivate strong relationships with key customers and stakeholders to gather input and validate product direction.
• Host weekly national calls for regional technical leads to discuss current technology rollouts, challenges and needs
• Host bi weekly national technology calls for support staff from all regions to provide technology updates and address questions and challenges
• Host monthly national calls for school engagement managers  that are in charge of sending market level emails (outside of the journeys) so they can stay connected and ensure they have the resources they need
• Act as direct contact to region staff related to campaign technology
• Attend weekly calls with BT partners for delivery updates
• Attend any vendor calls as projects are in progress

Performance Tracking and Analytics:

• Define key performance indicators (KPIs) to measure product success and monitor product performance post-launch.
• Regularly analyze data and user feedback to iterate on product features and optimize user experience.
• Seasonally evaluation impact of new feature launches on business outcomes
• Conduct internal and external interviews to collect feedback on all large technology projects to ensure design performs as intended

Collaboration and Communication:

• Foster transparent communication across departments, ensuring a shared understanding of product strategies, goals, and updates.
• Collaborate with the executive leadership team to present product plans, status updates, and recommendations.
•  Develop compelling visual communications to help foster clarity and collaboration.

Five(5) years of the following experience:

• Years of progressive experience in product management. Including proven track record of successfully launching and managing products throughout their lifecycle.

• Strong strategic thinking, problem-solving, and decision-making skills.

• Outstanding communication and interpersonal skills to build relationships with stakeholders and customers.

• Data-driven mindset with experience in using analytics to drive product decisions.

• Familiarity with agile methodologies and product management tools ie Jira, Product Board, Figma

   

Preferred:

• Industry knowledge and experience in non profits
• Knowledge of CRM, marketing automation tools, ie Salesforce and Marketing Cloud
  

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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