Paid Media Coordinator - Bedgear

Job Title: Paid Media Coordinator

Department: Consumer Marketing

Reports to: Paid Media Manager

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

FLSA Class: Non-Exempt

EEO1 Classification: Administrative Support Workers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $39,140 - $85,696 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 2

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Summary:The Paid Media Coordinator will support the planning, execution, and optimization of our paid media campaigns across various platforms, including Meta, Instagram, Facebook, and TikTok. Analytical skills are essential in tracking campaign performance, managing budgets, and generating insightful reports to drive strategic decisions. Must be passionate about digital marketing and possess strong communication skills.

Essential Functions (include but not limited to):

Assist in the planning, execution, and optimization of paid media campaigns across various platforms, ensuring alignment with overall marketing goals. Monitor and analyze campaign performance metrics, identifying trends and opportunities for improvement to maximize ROI. Support budget tracking and allocation for campaigns, ensuring adherence to financial guidelines while optimizing spend. Generate and present regular performance reports, providing insights and recommendations to stakeholders to inform future strategies. Conduct research on industry trends, competitor activities, and audience behavior to inform campaign strategies and tactics. Ensure all campaigns comply with platform policies and industry standards, maintaining ethical and effective advertising practices.

Key Responsibilities:

• Develop and implement paid social media campaigns across platforms, including Meta (Facebook, Instagram), Snapchat, and TikTok.
• Optimize campaigns to achieve KPIs such as revenue, ROAS, CTR, and conversion rate.
• Perform audience research, set up targeting parameters, and conduct creative testing for campaign effectiveness.
• Work closely with the creative team to design compelling and impactful ad creatives.
• Monitor and assess campaign performance, delivering insights and actionable recommendations for enhancements.
• Keep informed of platform updates and industry developments to ensure campaigns remain innovative and effective.
• Prepare and share detailed reports on campaign metrics, insights, and improvement suggestions with internal stakeholders.

This job description is intended as a general guideline and should not be considered an exhaustive list of responsibilities. The Paid Media Coordinator may be required to perform additional duties, as well as be tasked with special projects as needed.

Qualifications/Requirements:

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Computer savvy; proficient with Microsoft Office

Education/Experience/License Requirements:

• 1+ year of experience in paid media or digital marketing, including hands-on management of paid social campaigns on platforms like Meta (Facebook, Instagram), Snapchat, TikTok, and Google Ads.
• Strong understanding of social media advertising tools and platforms, including Facebook Ads Manager.
• Familiarity with Snapchat Ads and TikTok for Business is a plus.
• Proven track record of optimizing campaigns to drive results.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent communication and organizational skills.
• Ability to work independently as well as part of a team in a fast-paced environment.

MUST HAVE:

Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable; must be objective v. subjective; strong follow up skills; intrapersonal skills; excellent communication skills; attention to detail and process orientation; problem solving skills; must have thorough understanding of company’s confidentiality agreement.

Sensory Requirements: Should have working use of hearing and vision with or without the use of corrective lenses/hearing aids to be able to read paperwork, work on a computer screen for an extended period of time, and frequently speak on the phone.

Environmental: N/A - indoor office environment

Language Skills: English proficiency required (reading, writing, speaking, comprehension). Knowledge of an additional language(s) is a plus!

Mathematical Skills: Basic arithmetic and algebra

Reasoning Ability: Strong analytical and problem-solving skills with the ability to interpret data and make informed adjustments to optimize campaign performance. Capable of applying logical reasoning to evaluate campaign metrics, identify trends, and recommend data-driven strategies for improvement.

Work Environment:  Indoor office environment most times.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!