Paid Search Specialist - Arhaus

Arhaus is searching for a Paid Search Specialist to ideate and deliver paid search strategies. Reporting to the Associate Director of Digital Marketing, this role will develop, implement, track and optimize our paid search campaigns against defined success metrics and measurable ROI. Planning and developing keyword lists, ad messaging and conducting performance analyses are also functions/components of this position.

Ideal candidates will have a strong grasp of current marketing tools and strategies, developing paid search campaigns from concept to execution. The Paid Search Specialist will work with the larger internal marketing team to launch campaigns on time and on budget. This position is located on-site at our Corporate Headquarters in Boston Heights, OH.

Responsibilities

• Oversee development of paid search program strategies and analyses.
• Provide thorough analysis of paid search campaigns via bid management and reporting tools to ensure each is meeting its KPI and ROI objectives.
• Prepare weekly and monthly reports on paid search campaign performance.
• Execute digital marketing strategy in collaboration with Associate Director of Digital Marketing.
• Maintain and monitor campaign budgets in line with monthly goals.
• Write and test relevant ad copy, assist with landing page optimization recommendations, build and maintain e-commerce feeds, and work with the creative team on display/retargeting formats.
• Identify the latest trends and technologies affecting our industry.
• Provide keyword research and analysis.
• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast.
• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements.

Requirements

• Bachelor’s degree in marketing, communication, or related field
• 2-5 years of experience in paid search engine marketing, agency experience preferred (Google Ads and Bing Ads)
• Experience with advanced PPC knowledge: product listing ads, dynamic search, shopping campaigns, landing page testing and optimization
• Ability to think strategically and drive solid results to grow the business
• Strong analytical, quantitative, and critical thinking skills
• Google Ads Certification required
• Expertise in Google Analytics and Google Search Console
• Solid understanding of E-Commerce, B2C experience preferred
• Demonstrated ability to develop and execute marketing strategies
• Excellent written and verbal communication skills

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.  Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.