Part Time Social Media Manager - Bettenhausen Automotive

About Us: Bettenhausen Automotive Group, a family-owned dealership with a legacy dating back to 1956, is a leader in the automotive industry, known for our strong commitment to customer service, integrity, and quality. We're looking for a passionate, creative Social Media Manager to join our team part-time and help us amplify our brand across all social media platforms.

Position Overview: The Social Media Manager will oversee our social media strategy, manage day-to-day content creation, and engage with our online community to drive brand awareness and customer loyalty. This is a fantastic opportunity for someone who loves social media, is passionate about the automotive industry, and has a knack for storytelling.

Key Responsibilities:

• Manage and execute the social media content calendar for multiple platforms, including Facebook, Instagram, X and TikTok.
• Develop creative, engaging, and visually appealing posts that highlight our vehicles, services, and dealership events.
• Engage with followers by responding to comments, messages, and reviews to maintain strong customer relationships.
• Analyze social media metrics to evaluate the effectiveness of posts and campaigns, optimizing strategies based on data insights.
• Collaborate with our marketing team to align social media with broader promotional efforts.

Qualifications:

• Proven experience in social media management, preferably for an automotive, retail, or service-oriented brand.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with social media scheduling and analytics tools.
• Experience creating engaging content for TikTok, with a good understanding of trends and audience engagement.
• Creative mindset with a keen eye for detail and brand consistency.
• Ability to work independently and manage multiple social accounts with minimal supervision.

What We Offer:

• Flexible Hours, working 20-30 hours per week
• Competitive Pay: $20-$30 per hour, dependent upon experience
• Opportunity to work in a dynamic and innovative environment.
• Career growth and development opportunities.
• A supportive and collaborative team culture.

Benefits:

• 401K Plan
• PTO
• Employee Referral Program
• College while you work? You could have 100% of the tuition and fees for your Associate's, Bachelor's or Master's degree covered by Bettenhausen.
• Employee Assistance Program