Partnership Marketing Director - Ledgent Technology
Santa Monica, CA
About the Job
Global Media Company is seeking a Director of Partnership Marketing for a 5+ month contract in Santa Monica, CA!!
$85-95/hr W2 only
Onsite in Santa Monica, CA
Company Overview:
We are seeking a contractor for the Director of Partnership Marketing role. In this position, you will oversee editorial and paid marketing efforts across devices and manage marketing partner campaigns with key wholesale, enterprise, and distribution partners. Your focus will be on leveraging the brand, content, and promotional offers to drive user acquisition, engagement, and retention.
Key Responsibilities:
- Strategy Implementation:
- Implement overarching partnerships strategy across device, wholesale, and enterprise partners, outlining strategic priorities and business plans to achieve subscriber growth, engagement, and awareness.
- Roadmap Management:
- Manage the strategic roadmap across all partners, including key milestones, performance benchmarks, and pathways to campaign optimization.
- Paid Media Oversight:
- Oversee paid media for the devices channel, including connected TVs, gaming consoles, and DMVPDs. Develop channel strategy and lead planning, execution, measurement, and optimization of subscriber acquisition and performance marketing campaigns.
- Partner Relationship Management:
- Lead strategic relationships with paid device partners and serve as the primary liaison to the agency of record, ensuring alignment between campaign strategy and devices channel approach.
- Team Management:
- Manage the paid device marketing team responsible for day-to-day interactions with partners and campaign execution.
- Collaboration:
- Collaborate with Strategic Growth and Ad Ops teams to build a roadmap for optimizing audience creation, campaign tracking, and data orchestration.
- Partnerships Team Oversight:
- Manage the strategic partnerships team responsible for day-to-day interactions with whol
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. To the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.