Performance Marketing, Senior Manager - Open Influence
Los Angeles, CA
About the Job
Our marketing team is growing, and we're looking for someone who not only understands the social media landscape but thrives on staying ahead of its trends.
At Open Influence, we have the privilege of working with some of the world's top brands, including Amazon, Disney, Coca-Cola, T-Mobile, and Netflix. Our approach combines data, innovation, and creativity to power every brand strategy and creator collaboration.
We're seeking an experienced Performance Marketing, Senior Manager to bridge the gap between sales and marketing. In this role, you'll craft compelling positioning and messaging, drive multi-channel campaigns, and capture high-quality leads. With hands-on involvement in campaign creation and optimization, you'll align efforts with our go-to-market strategy and play a foundational role in expanding our team.
Key Responsibilities
- Demand Generation Strategy: Develop and execute strategies to generate high-quality leads, supporting revenue growth.
- Campaign Management: Plan and manage multi-channel campaigns across digital platforms, email, webinars, and events to engage and convert potential clients.
- Agency Collaboration: Work with external agencies on paid media and SEO, ensuring strategic alignment with our brand.
- Lead Nurturing: Design programs to nurture leads through the funnel, optimizing touchpoints for engagement and conversion.
- Account-Based Marketing (ABM): Create targeted ABM strategies to attract key accounts with personalized, impactful content.
- Sales Enablement: Provide the sales team with optimized collateral, sequences, case studies, and presentations, supporting conversion at each sales cycle stage.
- Performance Analysis: Track, analyze, and report on campaign metrics to maximize ROI and inform strategy adjustments.
- Market & Competitive Insights: Monitor market dynamics, competitor activities, and customer needs to refine positioning and strategies.
- Collaboration & Go-to-Market Alignment: Align closely with sales, marketing, and leadership on demand generation efforts.
- Team Building & Leadership: Recruit, mentor, and lead a high-performing demand generation team as we grow, fostering a data-driven and collaborative culture.
Requirements
- Experience: 5–8+ years in demand generation, digital marketing, or sales enablement, preferably in a high-growth startup or B2B tech environment.
- Hands-On Expertise: Proven experience building demand generation programs from scratch with success in multi-channel campaign management.
- Analytical Skills: Data-driven with strong analytical abilities to guide decision-making and optimize campaign performance.
- Growth Focus: Demonstrated track record in driving revenue growth through scalable demand generation strategies.
- Tech Savvy: Proficient with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and lead generation tools like ZoomInfo.
- Leadership & Team Building: Skilled in leading by example and developing a high-impact demand generation team.
- Communication: Strong written and verbal communication skills, with an ability to convey insights and results to senior management and cross-functional teams.
At Open Influence, "work smarter, play better" defines our approach. If you're ready to combine passion with purpose and drive impactful results in a collaborative environment, we'd love to hear from you.
Open Influence provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
