Pharma Field Sales - Obesity Care Specialist - Central Kentucky at Novo Nordisk

About the Department                                                                                                                               

In the US, more than 100 million adults and a growing number of children live with the disease of obesity, yet only 2% of them receive dedicated medical treatment. By joining the Obesity Commercial team, you will have the opportunity to help people with obesity receive the care they deserve. The Novo Nordisk aspiration is to be a driving force in the science of obesity, to deliver an obesity portfolio and solutions that matter, to ensure obesity is widely recognized as a chronic disease and to reduce barriers to treatment. Our team is the company’s obesity strategy anchor, partnering enterprise-wide to deliver on this aspiration. The team is comprised of both our home office strategy and marketing execution teams and our field based teams focusing on customer engagements and execution of our strategy. As one of the Novo Nordisk must win battles, developing the obesity market is a rare opportunity backed by Novo Nordisk's long term commitment and track record in helping people living with chronic disease achieve greater health outcomes. If you are passionate about being a force for change, not afraid to take risks and challenge the status quo, and are looking to join a highly diverse and collaborative team, we encourage you to apply. Are you ready?

The Position

This position represents Novo Nordisk (NN) within an assigned territory. This position has a goal of cultivating strong professional relationships with healthcare providers, positioning Novo Nordisk as a leader in obesity care, understanding the local market and customer needs and positioning Novo Nordisks product and services to improve care of patients with obesity to maximize sales within an assigned territory. The Obesity Care Specialist (OCS) must achieve sales goals by implementing marketing and sales strategies aimed at effectively selling and promoting Novo Nordisk product(s) to physicians, pharmacists, nurses, other paramedical customers, employers and current co-promotion partners who make or are involved in purchasing and prescribing decisions. The OCS uses local knowledge, tools and resources to assess, create and maintain advocacy of customers aligned to company, brand and clinical goals. The OCS develops local strategies and executes local tactical plans (consistent with company direction) to engage healthcare providers and actively move them along the advocacy continuum.

Relationships

Externally, the OCS maintains relationships with physicians, pharmacists, nurses, other paramedical customers, employers, and current co-promotion partners. The OCS also assists their customers with their local clinical and educational initiatives by coordinating company resources (e.g., counterparts, materials, information, initiatives, etc.) to ensure an aligned approach to benefit improved patient health.

Internally, the OCS reports to the District Business Manager of the specific sales territory. The OCS also interacts and collaborates on a regular basis with other field-based employees covering the same geographic areas. The OCS actively shares information and plans to develop a common understanding of individual customers and overlapping market dynamics to ensure a coordinated approach.

Essential Functions

• Actively contribute to the overall sales goals of the Company and its Sales/Marketing Departments:
• Execute sales strategies based on evaluation of customer needs, dynamics, trends, and competitors products or services
• Maintain required activity records/reports, including timely and accurate transmission of call data
• Participate in relevant meetings, conventions, training programs and displays
• Understand the scientific and clinical underpinnings of brand strategies and the implications and importance of generating advocacy and support for them
• Partner with the Novo Nordisk Sales/Marketing Departments to maximize appropriate and effective use of selling materials and product information

• Effectively manage and prioritize time and available resources to achieve maximum sales in the local territory:
• Analyze, determine and implement most effective distribution of product samples in territory
• Effectively manage and prioritize time to ensure maximum customer penetration and sales volume with limited supervision
• Evaluate, identify, and develop order of calls and routes that maximize the opportunity to call on targeted customers
• Exercise prudent control over samples and other company property in accordance with company policies and procedures and legal requirements
• Manage discretionary budget to support sales and additional marketing activities

• Sell and promote Saxenda with a focus on targeted and non-targeted primary care physicians, pharmacists, nurses, and other members of patient’s primary care team:
• Develop a customized approach for each call on each customer to assess customer needs and increase sales of Saxenda
• Effectively utilize all available resources to sell and promote Saxenda, including determining which resources to use in any given situation
• Explain and promote features and benefits of Saxenda
• Impact the local retail market share through coordinating and implementing medical education activities, programs, and special projects
• Obtain maximum commitment from customers on every call
• Probe and listen to customers, including anticipating and responding to customers questions, objections, and concerns
• Read and react to customer environment. Determine appropriate messages to achieve maximum effect on each sales call