Pipeline Commercialization Insights Manager - Brand Excellence - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

We are seeking a highly motivated and experienced Insights Manager to join our US Commercial team. The Insights Manager, in partnership with the Pipeline Commercialization Strategy (PCS) team, will play a critical role in gathering and analyzing real-world customer insights from patients, physicians and Health Care Professionals (HCPs) to support key pipeline asset strategy developments across different therapeutic areas. This role involves direct engagement with patient advocacy groups, patients, physicians and other HCPs to collect valuable data and insights that will inform our strategic decisions and Early Brand Plans. The role will require strong partnership and coordination with the PCS Organization and other AbbVie functional teams in the design, execution, analysis and reporting of insights from external engagements.

The Associate Director will report to the Brand Excellence Innovation Director and will be based in our office in Lake County, IL.

Key Job Responsibilities

Insight Gathering and Analysis           

• Collect and analyze real world data and insights from patients and HCPs to gain a deeper understanding of market trends, HCP Practice workflows, physician-patient relationship dynamics, patient journey, and the various stakeholders for a specific disease state.
• Market Opportunity Assessment which includes but not limited to: Market landscape understanding, disease management protocols, understanding of practice capability/workflow and emerging macro trends & implications
• Collect, analyze and synthesize priority insights and communicate learnings to PCS Asset team.

Stakeholder Engagement              

• Interactions with HCPs and Patient Advocacy stakeholders in applicable setting, including but limited to: Academic Centers, Hospitals, Accounts, Community Practices to understand their role, function, needs, and issues.    
• Leverage various channels including 1:1 engagement and consultancy, to gather qualitative insights
• Conduct interviews and discussions to gather qualitative insights   
• Facilitate feedback advisory board meetings with Multi-disciplinary panel of HCPs and/or patient groups                
• Identify key opinion leaders and other HCP stakeholders across different therapeutic areas.    

Data Collection, Developing Insights and Reporting            

• Collect, interpret and synthesize insights to generate actionable recommendations to PCS asset team.
• Prepare detailed reports, presentations and workshops to communicate findings to the broader AbbVie PCS asset and leadership teams.  
• Patient Journey understanding which includes but not limited to: Mapping the Operational Patient journey, Identify Patient enablers & barriers, prioritize Moments of Meaning and Patient/Consumer Segments

Cross Functional Collaboration                                                                   

• Pull through and translation of customer feedback into actionable insights that inform strategy.  Meet with PCS team on an on-going basis to provide feedback, information, and support as needed. Collaborate with cross functional teams including MABI, Medical, On-Market Commercial Teams, TA&O to align on Insights work.

Innovation    

• Fluent in understanding and application of Innovation methodologies to enhance the quality of customer engagement and impact of Insights.   
• Train and coach AbbVie PCS teams on the application of Innovation/Insights methodology       
• Stay abreast of emerging Market/industry trends.

Travel requirement of up to 40% as required for Patient/HCP engagement/immersions. Limited international travel may be required                                                               

Skills

• Navigate HCP Practices and Stakeholders, establish relationships with external customers (HCPs, Office staff, Patient Advocacy)                  
• High Insights EQ to enable synthesis of multiple data sources, develop written insight statements and recommended the pull through of insights into action
• Adaptive and iterative work styles with a tolerance for ambiguity & navigating complex challenges                
• Genuinely curious, expansive thinker and immersive learner                                                                 
• Great communication skills in presentations, facilitation and written summary reports

Qualifications Experience Required

• Bachelor’s degree in relevant field (Marketing, Life sciences, Market Research)         
• Minimum 3 years Commercial experience in Sales, Marketing, Field Medical and/or Market Research  
• Strong understanding of pharmaceutical product development and the healthcare landscape    
• Proven experience in qualitative and quantitative research methodologies     
• Ability to work independently and collaboratively in a fast paced, dynamic environment

Preferred:

• Advanced degree (MBA)
• Experience working with external HCP experts
• Strong analytical and strategic marketing skills as well as demonstrated ability to learn new disease states
• Excellent communication and presentation skills across a variety of organization levels and disciplines, including senior leaders

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

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