Principal Data Scientist, Marketing - Zocdoc
New York City, NY
About the Job
Our Mission
Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We're 16 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also a cross channel expertise and sharp business acumen to drive key business metrics.
You'll enjoy this role if you are…
- Passionate about technology and improving patients' lives
- The kind of person who enjoys using data and analytics to solve different business problems
- Intellectually curious and love thinking through complex questions
- Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm
- Dynamic and work well in fast-paced environments
Your day to day is…
- Analyzing performance data to measure lift driven by our marketing efforts
- Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data
- Forecasting and creating scenarios for existing and upcoming marketing initiatives
- Leveraging your knowledge of Python and/or R to build scalable solutions
- Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
- Partnering with the data engineering team to ingest and structure the marketing data for future usage
- Building and fostering relationships with stakeholders across the organization
You'll be successful in this role if you have…
- 7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking
- 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company
- Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker, Amplitude)
- Experience with MMM / MTA models and expertise with regression-based measurement approaches
- Passion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A/B tests related to marketing
- Expertise in SQL as well as Python and/or R
- A BA/BS in a quantitative field such as economics, mathematics, statistics
- An MBA or MA/MS in a quantitative field is a plus
- Effective written and verbal communication skills
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by oursix core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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