Product / Marketing Communications Specialist - The Ashlar Group

Company - Major Commercial Company
Position - Product/Marketing Communications Specialist
Compensation - $50K - $65K a year
Position Type - Full Time
Location - Seattle, Washington

Job Summary:  The Product Marketing Communications Specialist is responsible for the development and execution of North America and international marketing materials, campaigns, and promotions to drive customer traffic and sales.  

Responsibilities: 

• Create interest and drive demand for Spider, Power Climber, and Power Climber Wind products
• Write, design and maintain print and online sales collateral, product literature, and media 
• Create the media schedule to target prospects, upgrades and resellers. 
• Manage and coordinate any outside agencies, i.e. design/production houses, list rental, database management, and trade show management.
• Create a tracking system to measure the effectiveness of each publication and campaign.  Prepare monthly reports documenting the ROI.
• Prepare a comprehensive budget on an annual and quarterly basis to fund the proposed advertising and programs.
• Develop and execute trade show plans globally 
• Develop and implement lead generation strategies
• Take objective and run project from inception through market release

Job qualifications:

• BA degree in Business or equivalent combination of education and experience required
• 5 years marketing experience with emphasis on brand and collateral creation with industrial companies.  Experience with multi-brand, multi-channel distribution preferred. 
• Demonstrated ability to grab the ball and run with it, to effectively develop and manage cross-functional teams with sales, product management, engineering and other disciplines.  
• Excellent writing and oral communications skills required 
• Strong website development and management skills
• Demonstrated ability to employ social networking to drive sales goals 
• Demonstrated ability to manage multiple projects on tight deadlines
• Demonstrated understanding of the sales lead process
• Knowledge of how product life cycles fit with overall business objectives 
• Understanding of better vs. best decision making to accelerate market release 
• Prefer candidates with relevant industry experience.