Product Marketing Manager (Hybrid) - Baylor Scott White Health

JOB SUMMARY

The product marketing manager will be responsible for developing and executing marketing plans to drive the success of the products in the market. They will partner closely with Marketing Strategy and Product Management to ensure successful product launches and growth in the market. The ideal candidate will have a strong background in product marketing, a deep understanding of customer behavior and passion for growth and innovation. They will also have experience in direct to consumer and business to business marketing (ideally at a business to business to consumer company).

ESSENTIAL FUNCTIONS OF THE ROLE

Partner with Marketing Strategist and Product Management to develop and execute go-to-market strategies for product launches (both direct to consumer and business to business) with detailed execution plans, integrated timelines, and target outcomes to drive product awareness, adoption and growth