Product Marketing Manager II - GM Financial

Two open positions avaliable. 

Why GM Financial? 

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

About the role

If you're driven to get results and would like to collaborate within a growing and fast-paced digital marketing team, then GM Financial may be the right place for you.

The Product Marketing Manager II will lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers. This team member will help develop and drive go-to-market strategies for a variety of initiatives that support business goals. You will to define and develop a roadmap of campaign features driven by research and analytics.  You will assist in identifying customer needs, wants and expectations, to inform personalized experiences that exceed customer expectations and meet business objectives.  You're a collaborator who builds strong partnerships across the GM Enterprise to deliver consistent business value to GM, GM adjacencies, the brands, and GMF.  You will work closely with key business stakeholders, developers, UX designers, marketers, analytics teams and operations leaders. You will be knowledgeable about GM Financial' s key digital channels and will be recognized as a fierce advocate for putting the customer at the center of everything we do.

In this role you will:

• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
• Function as a strategic link between business stakeholders, channel owners and technology teams to drive successful correspondence development.
• Manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals.
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
• Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership.
• Influence high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results.
• Identify and execute opportunities within the customer lifecycle and work with cross functional product teams and business stakeholders to take testing to market
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
• Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
• Support end-to-end, cross-channel customer journey correspondence though collaboration, contributing to an aligned and consistent customer experience
• Influence and nurture a team of indirect team members charged with implementing the product roadmap
• Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership.

What makes you a dream candidate?

• Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies
• Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
• A proven track record of project execution, completing campaigns or projects on time and on budget
• Excellent prioritization, time management, organization, and follow-up skills; with the ability to manage multiple projects simultaneously
• Self-driven leader who can take initiative and carry projects from start to finish
• Ability to dive into performance measurements with teams to help optimize and find key insights into performance
• Ability to synthesize analytic results into relevant and strategic recommendations
• Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights
• Ability to understand and explain complex issues and clearly identify and communicate the situation at a high level
• Exceptional interpersonal, communication (verbal and written), cross-collaboration and team skills
• Excellent oral/written communication skills
• Ability to create and manage a roadmap of campaign features and enhancements
• Excellent prioritization, time management, organization, and follow-up skills; with the ability to manage multiple projects simultaneously
• Naturally curious and driven for results

Experience:

• Bachelor’s Degree in related field or equivalent work experience required
• 3-5 years As a product marketer, marketing or similar role required

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay and bonus eligibility 

Work Life Balance: Flexible hybrid work environment, 2-days a week in office

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