Product Marketing Manager II- Social Media - GM Financial

Why GM Financial? 

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

About the role

We’re on the hunt for a Product Marketing Manager II - Social Media who is not just a passionate storyteller but also thrives on crafting creative social content that drives awareness, elevates our brand, boosts affinity, and earns enthusiastic engagement from customers and consumers. This role is a blend of creativity and strategy. You will spearhead the creation of both static and video content for our social platforms. As the owner of our social channels, you will collaborate cross-functionally with key business stakeholders, developers, UX designers, marketers, analytics teams, and operations leaders to develop and implement strategies that support our business goals. You will define and develop a roadmap driven by research and analytics, ensuring our social media efforts are data-informed and impactful. In partnership with our Social Care team, you will monitor activity on our social channels, gaining a deep understanding of customer wants, needs, and expectations. Your leadership in online community management will be crucial in engaging users, finding solutions, and escalating issues as necessary. Above all, you will be a champion for GM Financial’s social media identity. You will be recognized as an expert in content creation and management, and a fierce advocate for putting the customer at the center of everything we do.

In this role you will:

• Ideate, produce, create, edit and implement content for social media channels, including Meta, TikTok, LinkedIn, Indeed/Glassdoor, and Google.
• Partner with Brand Engagement team to develop, implement and manage organic and paid strategies that support business initiatives.
• Act as channel owner and community manager for social channels, partner with Social Care team to ensure users receive a response and issues are addressed in a timely fashion.
• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
• Function as a strategic link between business stakeholders, channel owners and technology teams to drive successful correspondence development.
• Manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals.
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
• Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership.
• Influence high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results.
• Identify and execute opportunities within the customer lifecycle and work with cross functional product teams and business stakeholders to take testing to market.
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
• Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences.
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
• Support end-to-end, cross-channel customer journey correspondence though collaboration, contributing to an aligned and consistent customer experience.
• Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership.

What makes you a dream candidate?

• Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies.
• Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc.
• A proven track record of project execution, completing campaigns or projects on time and on budget.
• Proven ability to develop and create engaging content, specifically video, for social media.
• Experience with Adobe Creative Suite, particularly Adobe Express, Photoshop and Premiere Pro.
• Experience with social media care tool Khoros Care a plus.
• Excellent prioritization, time management, organization, and follow-up skills with the ability to manage multiple projects simultaneously.
• Self-driven leader who can take initiative and carry projects from start to finish.
• Ability to dive into performance measurements with teams to help optimize and find key insights into performance.
• Ability to synthesize analytic results into relevant and strategic recommendations.
• Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights.
• Ability to understand and explain complex issues and clearly identify and communicate the situation at a high level.
• Exceptional interpersonal, communication (verbal and written), cross-collaboration and team skills.
• Ability to create and manage a roadmap of campaign features and enhancements.

Experience:

• Bachelor’s Degree in related field or equivalent experience required
• 3-5 years as a social media manager or content creator

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay and bonus eligibility 

Work Life Balance: Flexible hybrid work environment, 2-days a week in office

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