Product Marketing Manager, Marketing Performance - Siteimprove

What you will be doing

• Go-to-market planning and execution for products/solutions/features from initial launch through to ongoing success
• Ongoing customer, market, and competitor research and feeding the insights about needs, changing behaviors, and trends back into the business
• Development of messaging and positioning
• Close cooperation with the Digital and Demand Generation team to represent product and optimize activities to drive product success
• Creation of sales enablement and product materials such as battle cards, competitor one-pagers, demo videos, and more
• Together with the Product teams, education of both internal and external stakeholders about our product features and their benefits

What we will require of you

• 5+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology
• Proven track record of executing successful product launches, value propositions, and messaging development
• Flexible with the ability to handle multiple demands, shifting priorities, and rapid change.
• A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives
• Great communication and writing skills in English (including executive presentations) and ability to engage both internal and external audiences through storytelling
• Occasional travel might be required

What we will love about you

• Strong prioritization skills based on data and business requirements
• Energy, charisma, and challenger mindset
• Proven track record of managing multiple projects at once
• Ability to translate technical product data into marketing concepts and sales pitch decks
• Sales enablement content creation and delivery experience, with a track record of quality results
• Previous experience with Software as a Service (SaaS) companies.
• You're passionate about creating compelling content for a curious audience
• You're constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits
• You love to collaborate with your colleagues but are also able to put your head down and get work done
• You have a sense of humor and aren't afraid

In addition, we hope you will appreciate

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and volunteer leave.
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

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