Product Marketing Manager - Anza RE, LLC

About the Company 

Anza is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to use advanced data and technology to compare more products and make confident decisions faster. The result is increased profit, reduced risk, and massive time-saving. With Anza, clients can focus on higher-value work without chasing down data or using manual tools. They can access real-time pricing and extensive technical, trade risk, counterparty, and contract term data from 95% of the U.S. module supply. Anza’s Effective $/Watt analytics enable users to evaluate modules based on production and installation costs. It provides energy storage lifecycle cost analytics across AC and DC battery systems. Anza’s vision is to help every utility-scale and DG buyer and developer make optimal design and procurement decisions. 

Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone application for broader industry use, furthering the company’s mission of accelerating the deployment of renewable energy.

At Anza, we don’t accept the status quo. We are driven by a culture of teamwork, a growth mindset and continuous improvement as we pursue our mission. Since its inception, we have surpassed our growth goals and are looking forward to continuing to build a great team and platform. We believe in having an ownership company culture, so we have implemented an attractive equity program. Join us!

About the Position: 

Anza seeks a Product Marketing Manager to join our growing renewable energy technology start-up and fuel sales growth and platform usage through research, effective positioning, and communication. This person will support these goals through primary customer research, data analysis, product positioning, messaging, training and launch campaigns.

This position will report to the Senior Director of Marketing and will be a strategic and execution-oriented role with the ability to impact our growing company significantly. It requires an excellent communicator and writer who is comfortable with: 

• Collaborating with the product team and external clients and partners; 
• Building & maintaining excellent relationships with the sales team to promote cross-functional learning and better sales materials and tools and marketing positioning based on customer intel; Adapting to change to learn and grow; Creating clarity from ambiguity; and, Utilizing frameworks to simplify messaging. 
• We seek a candidate with experience conducting B2B customer interviews and collaborating with an internal software team. 

POSITION RESPONSIBILITIES WILL INCLUDE BUT NOT BE LIMITED TO:

• Project manage cross-functional team to execute go-to-market product launches and releases. Collaborate with product, marketing, sales, customer success and leadership to plan and execute multi-threaded launch campaigns for new product features or changes in go-to-market strategy.
• Customer discovery: Conduct customer interviews and research for the benefit of the sales, tech, customer success, and marketing teams. Synthesize and report on learnings from discussions. Produce customer proof points, case studies, testimonials, references, and videos. 
• Positioning - Maintain mastery of Anza’s value proposition, create appropriate messaging based on customer audience, and include competitive positioning. 
• Develop and maintain a library of customer proof points for different verticals, customer personas, and success metrics.
• Develop and maintain customer personas and journeys. 
• Train sales, marketing, and customer success teams on current product messaging and proof points. 
• Contribute to product roadmap by synthesizing primary customer research and analyzing key metrics, including sales and customer adoption. 
• Develop and maintain an understanding of Anza’s competitive space and lead positioning on Anza’s competitive differentiation.
• Periodically review and inform updates to product pricing policy with sales leadership and executives.

Content creation - 

• Write product release materials, demo scripts, and knowledge base articles to be the internal communicator for the product team to the rest of marketing, sales, customer success and leadership. 
• Write influential blogs and collateral pieces to help move customers along their buyer journey while raising awareness about Anza and our unique value proposition. 
• Create video scripts and manage the production of videos for the platform user knowledge center.
• Produce customer proof points, case studies, testimonials, references and videos.  
• Internal communications & collaboration -
• Tech: be the daily point person between marketing and the product team. Provide recommendations to the tech team on word usage, design and marketing and sales interaction for the Anza platform. 
• Sales: Be the daily point person for sales regarding the demo environment and positioning and learn from customers. 
• Design - identify new visuals needed for the website, collateral, emails, social, etc.  

REQUIRED SKILLS AND EXPERIENCE

• Bachelor’s degree
• 4+ years of B2B product marketing experience
• 2+ years of energy storage and/or solar industry experience preferred
• Experience leading GTM cross functional teams for product launches or releases

• In-depth knowledge of product marketing best practices and dedication to staying on top of trends
• Strong written and verbal communication skills
• Strong listening skills and empathy
• Proven experience receiving writing or creative feedback well to learn and produce a better deliverable 
• Strong sense of creativity, imagination, and innovation
• Interpersonal skills - proactive, clear, transparent communicator with the ability to work well cross-functionally and collaborate with leadership and executives
• Excellent organizational and project management skills 
• Analytical mind for data analysis

APPLICATION REQUIREMENTS

• 2 relevant writing samples

Interested candidates, please include writing samples to application, or email them directly to recruiting@anzarenewables.com

Compensation & Benefits

Anza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies.

Commitment to Diversity and Inclusion

Anza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by federal, state, and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V.

A Note to Third-Party Recruiters

Anza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes.