Product Marketing Manager at Peterson Technology Partners

Job Description

About the Role:

We are seeking a dynamic and experienced Marketing Manager to join our team in Park Ridge, IL. The ideal candidate will be responsible for driving lead generation, increasing brand awareness, and overseeing the execution of go-to-market (GTM) strategies. You will collaborate with cross-functional teams to align marketing efforts with product marketing and business objectives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that drive lead generation and boost brand awareness.
• Lead the planning and execution of GTM strategies for new product launches and initiatives.
• Collaborate with sales, product development, and other key departments to ensure consistent messaging and alignment with business goals.
• Monitor and analyze market trends to refine marketing efforts and ensure competitiveness.
• Oversee the creation of marketing collateral, including product presentations, brochures, and digital content.
• Manage the company’s online presence, including website updates, social media, and digital marketing campaigns.
• Measure and report on the effectiveness of marketing campaigns, adjusting strategies based on data-driven insights.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a strong focus on lead generation, brand awareness, and GTM strategies.
• Proven track record in product marketing and managing marketing campaigns from conception to execution.
• Excellent communication and project management skills.
• Experience in digital marketing, content marketing, and social media strategy.
• Ability to thrive in a fast-paced, collaborative environment.

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