Product Marketing Manager - Sales & Service - Genesis Aspire Partners

Overview:

The Product Marketing Manager - Sales Service plays a crucial role in driving the success of our sales and service teams by developing and executing strategic marketing plans to promote and sell our products and services. This position is integral to ensuring the alignment of product messaging with the sales and service strategies, ultimately leading to increased revenue and customer satisfaction.

Key Responsibilities:

Develop product marketing strategies and plans to support sales and service objectives

Collaborate with cross-functional teams to create compelling product messaging and positioning

Conduct market research to identify customer needs and market trends

Create sales enablement tools and materials such as presentations, case studies, and competitive analysis

Analyze sales data and customer feedback to refine marketing strategies

Lead product launches and sales training initiatives

Manage the creation of sales collateral and promotional materials

Develop pricing strategies and value propositions

Monitor and report on the effectiveness of marketing campaigns and sales initiatives

Participate in customer and market segmentation initiatives

Collaborate with sales and service teams to optimize sales processes

Conduct competitive analysis and positioning

Track and report on key product marketing metrics

Support the development of sales tools and resources

Stay up-to-date with industry trends and best practices in product marketing

Required Qualifications:

Bachelor’s degree in Marketing, Business, or related field

Proven experience in product marketing, preferably in a B2B environment

Excellent written and verbal communication skills

Demonstrated ability to develop and implement marketing strategies

Strong analytical and problem-solving skills

Knowledge of sales and marketing principles

Experience in market research and customer insights

Ability to collaborate with cross-functional teams

Proficiency in data analysis and interpretation

Understanding of sales enablement and support strategies

Ability to manage multiple projects and priorities simultaneously

Experience in product launch and sales training

Knowledge of pricing strategies and competitive analysis

Proficiency in using marketing tools and platforms

Ability to thrive in a fast-paced, dynamic environment