Product Marketing, Manager - USA - Dealer-FX Group

Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Dealer-FX is a wholly owned subsidiary of Snap-on Incorporated (NYSE: SNA), which acquired Dealer-FX in 2021.

Dealer-FX has been serving automotive OEMs and dealerships for over a decade. Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers.

Dealer-FX is the exclusive or preferred service technology provider for Stellantis, Toyota, Lexus, GM, Nissan and several other OEMs in the US and Canada and has more than 2,000 dealership clients. 

We are looking for a determined and enthusiastic Manager of Product Marketing to help us in our overall marketing efforts. The successful candidate will join a dedicated, energetic and innovative team who are responsible for executing OEM and dealer marketing programs. As a Manager of Product Marketing, you will work with the Senior Director of Marketing, and internal stakeholders from the product and program management teams.

 Using market insight and marketing best practices you will work closely with your Dealer-FX counterparts to define innovative marketing communication campaigns to our internal and external clients. You will work with the Senior Director of Marketing to help plan and execute the go-to-market strategy ensuring that product positioning, program benefits and target customers are clearly identified and understood

A Manager of Product Marketing should be a marketing professional with an advanced understanding of behavior trends and the ability to generate creative ideas. You will be passionate about your field and well-versed in specialized marketing concepts, principles and tactics.  You will be a key driver in assessing market opportunity and developing the customer value proposition for target audiences.

 The goal is to deliver effective marketing programs that will help grow and retain dealers on our OEM specific programs.

A Day in the Life:

• Own weekly go-to-market launches, delivering high-quality messaging that communicates the value of new or enhanced functionality
• Manage strategic initiatives and program to drive new customer adoption and help existing customers get more value out of our product
• Work proactively to deepen your understanding of our market, customers and products
• Plan, execute and deliver marketing programs to support the expansion and growth of the company’s services and products through appropriate channels (email marketing, direct mail, event marketing)
• Work closely with the internal Marketing and Product Teams to ensure flawless execution and communication on every element of the initiatives. This role is the ‘keeper’ of the corporate brand approach & guidelines within the company and to ensure the consistency of all assets
• Organize events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials, merchandise and promotional items
• Identify challenges within existing marketing campaigns and develop pragmatic solutions
• Liaise with external vendors to execute industry events and campaigns
• Analyze marketing data (campaign results, conversion rates, traffic etc.)
• Support the ongoing growth of new products and services
• Undertake individual tasks of a marketing plan as assigned

• Bachelor’s degree in marketing, Business Administration, Communications or related field (MBA preferred)
• 5+ Years of Marketing Communications Experience
• Strong team player with the ability to manage within the confines of a corporate process/ procedures
• Experience in digital marketing, traditional media and with vendor management
• Excellent communication and decision-making skills
• Advanced computer skills, including MS Office, marketing software (CRM) and applications (Web analytics, Google AdWords etc.)
• Working knowledge of HTML
• Well-organized and detail oriented

 What's in it For You? 

• Competitive compensation packages
• Choice of basic or enhanced health benefit plans, dental and vision benefits
• Employee Assistance Program
• Free parking
• 3 weeks’ paid vacation
• 1 paid annual volunteer day 

 No unsolicited agency referrals

Dealer-FX is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin,