Product Marketing Manager of Data Products - Bridge

Bridge is currently seeking a Product Marketing Manager of Data Products who will have a customer-first approach with a focus on improving the overall partner and internal stakeholder experience through customer insights, trends, and tool and automation development. This role will be integral to increasing sales and marketing campaign effectiveness by using research and analytics to deliver actionable data.

Responsible for product adoption, merchandising, and sales enablement efforts to ensure the successful selling and competitive positioning of BRIDGE’s data products portfolio. This includes but is not limited to 3rd party data merchandising platforms, predictive modeling, data visualization, ETL pipelines, and proprietary data. This position partners with cross-functional marketing, sales and product teams to drive revenue.

Major responsibilities include: 

• Be an expert on BRIDGE’s data value proposition, differentiators, and competitive landscape
• Strategize, align, and execute, on how to make our data ever more accessible, reliable, and integrated into decision-making processes
• Work within and expand pipeline of direct and indirect customers to sell BRIDGE’s data products
• Analyze partner platform and provide updates and insights to leadership team 
• Develop and execute go-to-market strategies for distributing our data products across various data marketplaces
• Lead the building and upgrading of our critical sales transactional data sets and analytics products
• Collaborate with cross-functional teams to optimize product listings, descriptions, and promotional strategies to maximize visibility and sales in data marketplaces
• Stay on top of market trends and build them into the company’s data strategy
• Craft compelling sales and marketing material such as one-sheets, FAQs to better position BRIDGE in data marketplaces
• Research competition, emerging data trends and technologies, evaluate new marketplace opportunities, and recommend the appropriate solution for BRIDGE
• Champion a culture of continuous learning and innovation within data & analytics product teams
• Collaborate with senior leadership to integrate data-driven insights into workflows and decisions

• Deep understanding of data and its digital use case
• Understanding of data marketing ecosystem, specifically DMP, DSP and programmatic buying processes
• Able to translate strategic objectives into business plans
• Exceptional customer service and interpersonal skills. Develops confidence and trust with clients/partners
• Strong communication skills including collaborating, presenting, negotiating, persuading, public speaking and listening
• High level of solutions and technical knowledge
• Detail oriented
• High energy style, flexible, adaptive, with the ability to work well in a very fast paced environment
• 4 years experience in product marketing, customer success and/or solution sales with strong consultative skills and an ability to craft business solutions to complex business problems
• Senior level customer relationships

What BRIDGE offers you:

• An opportunity to work with and directly impact our organization’s growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

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