Product Marketing Principal, Industry Solutions - Rubrik
Palo Alto, CA
About the Job
About The Team & Role:
Rubrik is a global leader in providing backup, cyber recovery, and cyber resilience solutions to enterprises worldwide. Our solutions empower businesses across all industries to safeguard their data and ensure business continuity in the face of evolving and incessant cyber threats. As part of our rapid growth strategy, we are seeking a visionary Product Marketing leader to drive and execute marketing strategies that enhance our market presence and accelerate pipeline generation.
The Product Marketing Principal, Industry Solutions, will play a key role in crafting and executing a comprehensive marketing strategy targeting strategic industries, including Healthcare, Financial Services, Public Sector, and others. Reporting directly to the Vice President of Corporate & Product Marketing, this individual will be a key leader within the organization, collaborating cross-functionally with the Product Marketing, Partner Marketing, Alliances, Sales, the broader Marketing organization, and executive leadership teams.
This role requires a marketing and product expert who can bridge the gap between technical products and customers’ industry-specific pain points, translating complex product features into a platform narrative with clear business value. The ideal candidate thrives in ambiguous environments, drives clarity in strategy, and is passionate about influencing outcomes. This is a unique opportunity to be at the forefront of shaping our growth in a highly dynamic and competitive space.
What you’ll do:
- Develop and execute a solutions marketing strategy targeting key industries such as Healthcare, Financial Services, Public Sector, and others
- Own content strategy and execution for strategic industries across key communication channels including website, blog, social, on-network promotion, and emails
- Drive cross-functional collaboration with Sales, Product, Partner Marketing, Alliances, and other teams on messaging, product positioning, and go-to-market strategy
- Act as a product and marketing expert, translating customer and sales needs across marketing campaigns, sales enablement, product strategy, and field teams
- Design scalable global campaigns, toolkits, and resources for GSI partner execution
- Drive pipeline generation and conversion by creating compelling marketing programs and initiatives that generate demand and accelerate deal velocity
- Lead the creation of impactful sales kits and enablement tools, including product demos, presentations, case studies, whitepapers, and competitive messaging
- Work closely with executive leadership to influence GTM strategy with GSIs and ensure the marketing strategy aligns with high-growth business objectives
- Continuously assess market trends, competitive landscape, and customer needs to ensure the solutions marketing strategy remains relevant and differentiated.
- Act as a thought leader and spokesperson for the company in relevant industry forums, events, and media engagements.
Experience you’ll need:
- 5-10 years of experience in Product Marketing or Solutions Marketing, preferably within the high-tech or enterprise SaaS software space
- Proven track record of developing and executing go-to-market strategies that link technical products to business value and industry-specific customer pain points
- Strong leadership skills with experience managing cross-functional teams and influencing senior stakeholders
- Demonstrated ability to generate pipeline and accelerate deal closure through targeted marketing initiatives.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Excellent communication skills, with experience presenting to internal and external audiences, including C-suite executives
- Experience working with/marketing to one or more of the following industries: Healthcare, Financial Services, Public Sector, or related verticals.
- Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity with ease.
Preferred Qualifications:
- Experience working in the backup, cyber recovery, cybersecurity, or a related IT/Security space.
- Previous experience in leading amid ambiguity in a rapidly growing organization or startup environment.
- Strong understanding of alliances marketing and the GSI ecosystem
Why Join Us?
- Be a part of a rapidly growing company at the forefront of innovation in cyber resilience and data protection
- Work with a team of passionate, high-performing individuals committed to making an impact on the industry
- Opportunity to shape the future of the company’s go-to-market strategy and directly influence its success in target markets
Join Us in Securing the World's Data
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
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Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
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