Public Relations Manager - Atlanta Community Food Bank, Inc

Who We Are:

The Atlanta Community Food Bank is working to end hunger in our community with the food, people and big ideas needed so that no one worries where their next meal is coming from. Since 1979, we’ve been providing food for a growing network of nonprofit partners – including food pantries, community kitchens, childcare centers, night shelters and senior centers. We currently work with nearly 700 partners in 29 counties across metro Atlanta and north Georgia.

Where You’ll Work:

Marketing and Communications / Development

About the Role:

The Public Relations Manager is charged with creating and maintaining a favorable public image for the Food Bank by communicating programs, accomplishments, and/or points of view. The individual in this role must be a go-getter - a relationship builder with experience developing and maintaining relationships with the media to be leveraged to enhance awareness of the Food Bank brand.

As the Public Relations Manager you will support media relations and other PR functions for the Atlanta Community Food Bank. Additionally, you will work closely with the Director, Marketing and Communications and our PR firm to implement our PR strategy and collaborate with fellow communicators, marketers, designers, and Food Bank leadership.

What You’ll Do:

Media Relations: Builds and Nurtures Relationships:

• Forges, grows, and maintains influential media relationships; establishes new relationships with local and national media – including TV, Radio, Print and Digital reporters and influencers - to deliver a unified message of the Food Bank’s impact on the community

• Leverages relationships and executes media strategy to secure high level placements in print, broadcast and online media

• Collaborates with the PR firm on the execution of the overall PR strategy

• Assists in the preparation, planning, and execution of all media partnership events – including coordination of internal and external cross functional collaboration, as needed

• Creates content, produces presentations and press releases, and responds to inquiries from the public and/or press, as needed, to grow awareness

• Coordinates with executive leadership to craft and pitch press releases and thought leadership columns

• Clarifies the organization’s point of view to constituents through media releases and interviews, as needed

• Provides support and serves as brand ambassador for all external requests for information, logo support, and event support

Data and Reporting

• Collaborates with PR firm on all media coverage reports and presentations of analytics

• Monitors media coverage, provides regular media activity reports, coverage reports and evaluation of PR impact

Administration/Support

• Supports maintenance of the Crisis Communication Plan for the Food Bank

• Guides media training, as necessary

• Maintains awards application and pitch databases, leads awards applications, and tracks progress

• Maintains database of reporters and contacts for annual media engagement events

Our Inclusive Hiring Process:

At the Atlanta Community Food Bank, we are dedicated to building a diverse and inclusive workplace. We understand that skills can be gained through a variety of experiences – educational, work, and lived. Towards that end, our Inclusive Hiring process is grounded in a skills-based hiring approach. That means we are looking for resumes that demonstrate key transferrable skills that can be applied to our job roles to support both our mission and culture.

Key Competencies we look for in All our Food Bankers are:

• Customer Focus

• Decision Making

• Accountability

• The Ability to Navigate Change

What You’ll Need: Skills and Experience your resume should demonstrate:

• Track record of designing and executing successful public relations campaigns

• Working knowledge of Media tracking platforms (e.g. Meltwater and TVeyes)

• Strong communication skills, both verbal and written

• Demonstrated history in interviewing individuals, getting people to share their stories, developing trust, expressing empathy, and building confidence

• Attention to detail

• Highly organized, strong project management, deadline oriented

Even Better if You Have:

• Experience managing/coordinating efforts with a PR firm

• Microsoft Office expertise, including PowerPoint, Word, and Excel

• Working knowledge of Adobe Creative Suite

There may be some Physical Demands and Travel:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee is?routinely required to lift 25 lbs.

• Expected local travel time for this position is up to 25% per year

Expectation:

We are committed to providing employees with an environment of mutual respect in which the values of Diversity, Safety, Continuous Improvement, and Hard Work are supported and encouraged. We work diligently to engender fairness, responsibility, trustworthiness and teamwork to advance our mission: To fight hunger by engaging, educating, and empowering our community.

Final Thoughts:

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At the Atlanta Community Food Bank, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.