Real Estate Marketing & Lead Generation Admin - Moscoso Real Estate Group

Summary

As the Real Estate Marketing & Lead Generation Administrator at Moscoso Real Estate Group, you will be a vital part of our team, responsible for driving brand visibility, generating leads, and organizing key events that engage our community and grow our client base. This role requires you to work closely with both our internal clients (real estate agents) and external clients (home buyers, sellers, and investors), helping to build relationships and keep our business front-of-mind.

Ideal Candidate:
This position requires someone who is highly organized, proactive, and thrives in a fast-paced environment. You will need strong interpersonal skills and the ability to work effectively with both agents and clients. Creativity, leadership, and excellent problem-solving abilities are essential, as is the ability to manage several projects at once while staying positive and adaptable in a high-pressure environment.

Responsibilities

• Brand Management: Ensure that all marketing materials, from flyers to event signage, consistently reflect our company’s identity and messaging. Help maintain a strong presence in the community by promoting our real estate team’s values and reputation.
• Marketing Strategy: Develop and execute comprehensive marketing strategies aimed at attracting new clients and increasing engagement with existing ones. Focus on local events, community involvement, and relationship building to elevate the team’s visibility.
• Lead Generation: Identify and implement lead generation activities that align with our business objectives. These include coordinating outreach campaigns, referrals, and special events designed to increase engagement with potential clients.
• Event Planning & Coordination: Organize and execute events to promote the brand and connect with local residents and prospects, including open houses, networking events, and client appreciation functions. You’ll also be responsible for planning community outreach events that increase our database and client interactions.
• Client Relationship Management: Act as a liaison between the internal team (agents) and external clients. This includes fostering ongoing communication with current clients and maintaining a consistent, positive relationship with both prospective and current clients. Ensuring the client experience is seamless and tailored to their needs will be key.
• Administrative Support: Provide organizational support to ensure all marketing and lead generation activities run smoothly. This may include scheduling meetings, tracking key performance metrics, managing databases, and ensuring all marketing campaigns are executed efficiently.
• Community Engagement: Take an active role in developing relationships within the local community, strengthening the brand’s presence through in-person interactions and outreach initiatives. Organize and participate in community events that foster connections and build goodwill.

Qualifications

• Detail-Oriented: Possess a meticulous and organized nature with a strong commitment to supporting team members and ensuring smooth operations.
• High Standards: Demonstrate outstanding attention to detail and a dedication to maintaining high standards in all tasks, ensuring brand consistency and quality in marketing materials and events.
• Enthusiasm for Team Support: Display enthusiasm in assisting leadership and the team, effectively managing tasks of varying complexity in a fast-paced environment.
• Collaborative Mindset: Proven ability to work collaboratively within a team, fostering positive relationships with both internal clients (agents) and external clients.
• Communication Skills: Exhibit excellent written and verbal communication skills, essential for client interactions, event promotion, and internal collaboration.
• Eager to Learn: Demonstrate a willingness to learn and embrace opportunities for growth, adapting to new strategies and tools as necessary.
• Strong Organizational Skills: Highly proficient in organizational skills, capable of juggling multiple projects and deadlines while maintaining a positive attitude.
• Technical Proficiency: Proficient in basic office software (e.g., Microsoft Office Suite) and adept at managing calendars and scheduling to ensure efficient operations.
• Time Management: Strong time management capabilities, able to prioritize tasks effectively and meet deadlines without compromising quality.
• Adaptability: Quickly adaptable to evolving situations and able to perform under pressure while remaining calm and collected.
• Event Planning Experience: Experience in event planning and coordination is a big plus, as this role involves organizing community engagement events and client appreciation functions.
• Critical Thinking and Execution: Ability to think critically, analyze situations, and execute tasks using a high level of common sense, ensuring that all assignments are completed thoroughly and efficiently.
• Patience and Understanding: Display patience and understanding when dealing with clients and team members, ensuring a supportive environment that fosters open communication and collaboration.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field preferred.
• Relevant Experience: Previous experience in real estate marketing and lead generation is desirable but not necessary.
• Bilingual: Proficiency in both English and Spanish

About-our-team

At Moscoso Real Estate Group, we’ve proudly served our community since 1993. With over 30 years of experience, our mission is to help families achieve their real estate goals while fostering a positive, growth-driven environment for our team members.

We value Dedication by showing up for each other daily, encourage Resourcefulness through creative problem-solving, and strive for Excellence in everything we do. We maintain Accountability through transparency and integrity, embrace Mastery by prioritizing continuous learning, and practice Selflessness by contributing more than we receive.

If you're ready to join a supportive, growth-focused team, we’d love to hear from you!