Regional Manager, Sales at Knott's Berry Farm

The Regional Manager, Sales will be responsible for overseeing a collection of parks within the region. This role is integral in both the development and execution of sales strategies, with a strong emphasis on ensuring that the strategies are effectively implemented across the parks. The Regional Sales Manager will focus on building and managing their teams to achieve the region’s business goals, fostering a culture of high performance and accountability.

Salary Details: $87,750.00 annually up to $146,250.00 annually based on relevant experience.

Region: West

Park Assignment

This position is responsible for the following parks: 

• Knott's Berry Farm
• Knott's Soak City
• Six Flags Magic Mountain
• Hurricane Harbor Los Angeles
• Hurricane Harbor Phoenix

Must be able to office/commute to one of the parks listed. 

• Collaborate with Regional Director of Sales to develop and execute sales strategies to drive business growth for parks in the region, with a focus on both corporate and youth business channels.
• Lead the execution of sales strategies across the assigned parks, closely monitoring performance to ensure that revenue targets and business goals are met or exceeded.
• Manage and develop a team of sales associates and support staff, providing guidance, training, and mentorship to drive individual and team success.
• Analyze market trends and sales data to identify opportunities for growth, adjusting strategies as necessary to capitalize on emerging markets and customer demands.
• Collaborate with regional leaders and shared services teams to implement enterprise-wide strategies, including pricing and sales incentive plans, and to ensure streamlined communication across parks.
• Regularly review and report on sales performance, providing insights and recommendations to leadership for continuous improvement and achievement of business objectives.
• Improve business processes by streamlining workflows and effectively using technology to make the sales operations more efficient and productive.
• Ensure that all back-of-house operations run smoothly and are fully compliant with company standards and processes, supporting overall sales success.

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• At least 3 - 5 years of sales experience, including 1 - 3 years in a senior management role, ideally in the theme park, hospitality, or entertainment industries.
• Proven track record in leading and developing large sales teams, with experience in sales strategy development and execution that drives business growth and meets revenue targets.
• Strong analytical and problem-solving skills with the ability to make data-driven decisions, forecast sales, and set revenue goals.
• Excellent communication and interpersonal skills, with the ability to effectively lead cross-functional teams and represent the company at industry events.
• Willingness to travel within the region to support sales teams and ensure alignment with corporate objectives.

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