Regional Marketing Manager - ARCO a Family of Construction Companies
Atlanta, GA 30339
About the Job
Are you highly organized and excited to lead regional marketing efforts for a top-ranked place to work? If you are a proactive marketing leader with a strategic mindset, ready to make a significant contribution to our business, we have an exciting opportunity for you!
We are ARCO Design/Build, Inc., a premier, full-service design/build construction company operating in the USA and Canada with more than 30 years of experience. We provide clients with complete project delivery throughout the United States, consistently recognized for our exceptional work and dedicated team.
The ideal candidate will have 7+ years of well-rounded experience in multiple facets of strategic marketing and communications; Construction/Architecture/Engineering or related industry experience considered a major plus.
WHAT WE CAN OFFER YOU:We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.
- Industry-leading performance-based bonus program
- Employee Stock Ownership Program (ESOP)
- Traditional and Roth 401k
- Tuition reimbursement for associates
- Scholarship for associates’ children up to $28,000 per child
- 1-month paid sabbatical after every five years of employment, plus $5,000 for travel
- 15 business days of PTO+8 paid holidays+1 floating day
- 1-week paid volunteer leave each year
- Family Planning support
- 12 weeks of paid Maternity leave
- Medical, dental, and vision insurance coverage
At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.
From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country – constructing a team of experts in architecture, design, engineering, project management, and business services.
A DAY IN THE LIFE:- Develop and implement regional marketing strategies that align with both regional and overall corporate objectives, while upholding ARCO’s core values.
- Own the proposal process from inception to submission, including strategizing, document creation, resume management, and overseeing all related activities.
- Organize and create capabilities packages, qualifications statements, and presentation materials to support business development efforts.
- Conduct market research to understand regional trends, customer behavior, and competitive landscapes.
- Work closely with the Corporate Marketing Team on content creation for the company website, social media platforms, and marketing campaigns, including both content ideation and development.
- Collaborate with external vendors, such as promotional companies, photographers, and videographers, to execute regional marketing campaigns and events, ensuring alignment with corporate branding and marketing objectives.
- Design and execute print and digital marketing campaigns in collaboration with regional leaders, including business development, and the Corporate Marketing Team to ensure alignment with overall objectives.
- Maintain mailing lists in Salesforce, managing and tracking leads to support campaign effectiveness and follow-up efforts.
- Manage and orchestrate company trade shows, overseeing all stages from registration to post-show follow-up, ensuring comprehensive management to maximize lead generation opportunities and effectively promote the ARCO brand.
- Collaborate with the Talent Marketing Specialist on regional recruitment initiatives, including efforts related to college recruitment and full-time positions.
- Work with the Marketing Specialist to plan and execute client trips and other special events.
- Manage the design and development of promotional items, including holiday gifts and other client-facing items.
- Collaborate with the corporate marketing team to provide ideas for press releases regarding company awards, new hires, and client events (groundbreaking, ribbon cuttings, etc.).
- Secure placements and write “People on the Move” (POTM) pieces for new hires and promotions.
- Develop and cultivate relationships with local media to promote company awareness and news on current and completed projects. Collaborate with the corporate marketing team for additional support on projects requiring a more substantial effort.
- Drive regional community engagement efforts by organizing and hosting charity fundraisers, including securing sponsorships, providing marketing materials to support these initiatives.
- Collaborate with members of the ARCO Marketing Team, including those within the ARCO family of companies as needed.
- Develop a deep understanding of the construction industry.
- Ability to effectively communicate, work with, and present to leadership.
- Manage/support 2-4 regional offices with 15 to 25% travel required.
- 7+ years of marketing experience; Construction or related industry experience considered a major plus.
- Bachelor’s Degree in Marketing, Communications, or other related degree.
- Proficient in Adobe Creative Suite, Salesforce, and Pardot or similar marketing automation software,
- Excellent written communication skills; strong verbal and presentation skills.
- Must thrive in a self-directed and fast-paced environment. Be proactive in anticipation of business needs.
- Ability to work in the office full-time.