SEO Manager - Rocket Clicks

• pushing businesses, individuals, and entrepreneurs that want to grow faster

• businesses, individuals, and entrepreneurs that want to lead in their industry

• we measure success based on our ability to drive revenue and increase profitability

• 1,000 Revenue Barriers Surpassed

• 1,000 PPF Goals Achieved

• $35MM in Revenue at 20% EBITDA

• Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
• Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

• Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
• Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

• Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
• Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

Position Summary

Performance Objectives

• Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate paid media tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure campaigns are using the most compelling ad creative
• Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and paid media discipline

Capabilities & Key Competencies

• Extensive Budget Management Experience: Successfully manage SEO campaigns with a total monthly budget exceeding $100,000 across various brands and accounts, ensuring efficient resource allocation and maximum return on investment.
• Integrated SEO Strategy Development: Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.
• Expertise in Customer Acquisition Funnels: Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.
• Forward-Looking SEO Planning: Maintain a detailed six-month roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.
• KPI Management and Reporting: Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.
• Long-Term Forecasting and Budgeting: Conduct strategic forecasting and budget planning for SEO efforts on six-month or longer timeframes to ensure sustained growth.
• Advanced Conversion Tracking Skills: Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.
• SEO Tool Proficiency: Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Moz, and SEMrush to enhance performance analysis and reporting.
• Collaboration with Paid Search and Social Teams: Work closely with paid search and social media teams to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.
• Programmatic Advertising Experience: Understand how SEO aligns with programmatic platforms like StackAdapt and Simpli.fi to create a cohesive marketing strategy.

• 4-year college degree or equivalent experiential knowledge
• Prior experience working in a professional services organization
• 3+ years professional experience in digital marketing, 2+ specialized in SEO
• Prior experience working with or for Lead Generation companies

• Prolonged periods sitting at a desk and working
• This position may require up to 10% travel

• Open Paid Time Off (PTO)
• 401(k) with 4% company matching
• Health, Dental, Vision
• Performance Bonus Plan

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