SEO Manager - Zocdoc
New York City, NY
About the Job
Our Mission
Healthcare should work for patients, but it doesn't. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc's mission is to give power to the patient. To do that, we've built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We're 16 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc's most important asset is our people. As an SEO Manager, you'll play a meaningful role in making sure Patients can best discover Zocdoc via search engines. You will serve as the lead in-house expert in search engine optimization, driving strategy and execution to increase organic search visibility and traffic. You will report to the head of SEO and work closely with the product and engineering teams to identify projects that will grow Zocdoc's search audience. This role is at the heart of Zocdoc's growth engine and a key component in our mission to change the way people find and book care online.
You'll enjoy this role if you are…
- Deeply motivated to grow online audiences through Search Engine Optimization
- A complete nerd when it comes to the inner workings and mysteries of search engines and their algorithms
- Autonomous, urgent, and creative. You genuinely love identifying SEO opportunities and driving at their success
- A relentless innovator, constantly seeking new opportunities through content, UX and technical SEO optimization to grow your site
- A results driver, in it to win at SEO
- Collaborative- you enjoy working across different teams to reach a common goal
- Serious about your work, but not about yourself. Let's face it - the way things are going, you kind of need a sense of humor
Your day to day is…
- Leading a continuous process to identify product, content, UX, and technical SEO projects to grow Zocdoc's organic search audience
- Conducting audits and research to pinpoint growth opportunities
- Developing and proposing data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
- Collaborating with product, design, and engineering teams to execute growth strategies, including crafting user stories and supporting acceptance testing
- Assisting the Director of SEO in constructing a compelling business case for the SEO roadmap and strategic initiatives
- Continuously monitoring and analyzing health and performance metrics, and responding promptly to any emergent issues
- Staying up to date on industry trends; integrating advanced SEO techniques and tools into the company
- Providing ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
You'll be successful in this role if you have…
- An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change
- 5-8 years of experience in SEO, with at least 3 years of experience working directly with product teams within large marketplace or eCommerce businesses
- A proven track record of championing and executing on growth strategies
- Expert-level understanding of current SEO tools and all aspects of technical SEO
- Excellent analytical, organizational, and project management skills
- Strong communication and collaboration skills, capable of working effectively with cross-functional teams
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country's leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc's Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by oursix core values. Zocdoc is a private company backed by some of the world's leading investors, and we believe we're still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We're an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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