SEO Specialist - Feldco

Feldco Digital Marketing - SEO SpecialistJob Summary: We are seeking a talented SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and executing effective search engine optimization strategies to improve our online visibility and drive organic traffic to our website. You will work closely with content creators, web developers, and other marketing professionals to ensure our website ranks highly in search engine results. Job Information:

• Hours: 8am to 5pm Monday To Friday
• Location: 6300 North River Road, Rosemont, IL, 60018
• Department: Digital Marketing
• Reports To: Digital Marketing Manager

Key Responsibilities:

• Keyword Research: Conduct comprehensive keyword research to identify opportunities for organic growth and inform content strategy.
• On-Page Optimization: Optimize website content, including meta tags, headers, and images, to improve search visibility and user experience.
• Technical SEO: Perform technical audits to identify issues affecting site performance, such as site speed, mobile responsiveness, and crawlability.
• Link Building: Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
• Content Collaboration: Work closely with content creators to ensure SEO best practices are implemented in all content initiatives.
• Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics and Google Search Console. Collaborate with Data Analysts to deliver regular reports on traffic, rankings, and other key performance indicators (KPIs).
• Stay Updated: Keep abreast of industry trends, algorithm updates, and best practices in SEO to continuously refine and improve strategies.
• Competitor Analysis: Analyze competitors' SEO strategies to identify strengths and weaknesses and inform our approach.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Experience: 2+ years of experience in SEO or digital marketing.
• Technical Skills: Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• Knowledge: Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Analytical Skills: Ability to analyze data, draw insights, and make data-driven decisions.
• Communication: Excellent written and verbal communication skills; ability to collaborate with cross-functional teams.
• Problem-Solving: Strong problem-solving skills and a proactive approach to identifying and addressing challenges.

Preferred Qualifications:

• Familiarity with HTML, CSS, and website management systems (e.g., WordPress).
• Experience with paid search (PPC) and social media marketing is a plus.
• Strong copywriting skills
• Certification in SEO or digital marketing (e.g., Google Analytics, HubSpot) is a plus.

Who Are We Looking For?Great Work Environment We work very hard to achieve company goals, but we also have a LOT of fun doing it with great work events, a relaxed atmosphere and some really AMAZING people that really love their jobs. What can Feldco Offer You?Leadership: We are the largest replacement window, door, and siding company in the Midwest, and we take great pride in our leadership and transformation of the market. As a Feldco Employee, you will see first-hand how Feldco's approach has led to our continued success and future growth Growth: We have more than quadrupled our business over the past few years and are presently continuing to expand into new markets. We have no intention of stopping and as a Feldco Employee, you will see how Feldco overcomes challenges facing a constantly growing organization. Culture: Feldco has worked hard to create a winning culture where everyone enjoys coming to work. At Feldco, we are more than just co-workers, we see each other as family and the result is a truly unique office environment and culture. As a Feldco Employee, you will be able to witness firsthand why it is that our employees love coming to work every day. Security: Feldco has been in business for 40 years and continues to grow revenues and add locations with each passing year. Feldco offers stability and opportunity in bunches and has a rich and successful history of promoting from within. Professionalism: We are investing heavily in quality improvements and establishing industry-best operations. We are the envy of our competition for very good reasons and as a Feldco employee, you will be able to see why. Teamwork: We are focused on assisting each other and working together to take care of our customers, which is something we value more than anything else. As a Feldco Employee, you will be able to see what it means to be part of a great team and learn what it is like to work in an office every day.