Sales Director - Betches Media

About Us

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description

Betches Media is looking for a Sales Director to handle strategic brand partnership opportunities across all owned digital, social & audio channels. We are seeking a highly strategic & consultative seller who can drive revenue and grow renewal business.

This Sales Director will function as a player/coach, who will leverage their own client relationships to introduce Betches Media to a wide suite of brands and advertisers. The candidate must possess strong quantitative & analytical skills and the ability to develop and connect with relevant cross medium creative partnership concepts in the digital, social, & audio media space. We are looking for an autonomous, self starter that can hit the ground running!

Roles & Responsibilities

• Leverage existing client relationships in retail to open doors for partnership discussions
• Prospect, build and scale new and renewal revenue for key strategic accounts focusing on driving multi-platform, multi-year programs across social, audio, web & newsletters
• Day to day management of ~2 Account Executives
• The ability to track and manage to hit sales targets
• Stay ahead of the curve on marketplace & platform trends relating to their clients' industries to maximize share and scale
• Define the overall approach for specific accounts and/or industries, develop work plans, and create compelling sales propositions utilizing internal and external data
• Deliver best in class customer service to brand partners
  

Qualifications

• Minimum of 5-8 years experience in digital sales with ability to translate client KPIs into actionable campaign strategies and close revenue
• Extensive contacts in digital & social media buying and planning (client and agency side), brands direct and PR companies who handle media budgets
• Familiarity and strong enthusiasm for entire Betches Media brand and sub brands, products and the utility we offer to our audience
• Willingness to thrive in a startup environment, highly motivated and possesses an entrepreneurial spirit
• Experience with key industry categories like CPG (food, beverage and beauty), retail, travel, finance, pharma and tech
• A sales leader who has the ability to independently build a large pipeline of outbound leads, pursue and close
• Experience closing/managing large, customized content deals ($500K+)
• Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
• Must possess strong organizational and analytical skills (strong grasp of Microsoft Excel & Powerpoint/Keynote required)
• Bachelor’s degree from an accredited college or university

Compensation

The expected annual base salary for this role is $130,000 - $160,000, total OTE 260,000 - 320,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.