Sales Enablement Analyst - Hybrid - PAC Panasonic Avionics Corporation

Who We Are:

Our new global headquarters is conveniently located in Irvine, CA near John Wayne Airport in the Park Place development. For our onsite and hybrid employees you will be able to enjoy amenities such as access to many restaurants and shops, running trails, a fitness deck, outdoor seating, dry cleaning, car wash, free garage parking, car charging stations, shuttle service for train commuters, outdoor games like bocce, horseshoes, gaming tables, pickle ball, and basketball. For more information on Park Place visit parkplaceirvine.com.

Ever wonder who brings the entertainment to your flights? Panasonic Avionics Corporation is #1 in the industry for delivering inflight products such as movies, games, WiFi, and now Bluetooth headphone connectivity!       

How exciting would it be to be a part of the innovation that goes into creating technology that delights millions of people in an industry that’s here to stay! With our company’s history spanning over 40 years, you will have stability, career growth opportunities, and will work with the brightest minds in the industry. And we are committed to a diverse and inclusive culture that will help our organization thrive! We seek diversity in many areas such as background, culture, gender, ways of thinking, skills and more.  If you want to learn more about us visit us at www.panasonic.aero and for a full listing of open job opportunities go to www.panasonic.aero/join-us/     

The Position:

As a part of the Sales Operations team, this individual plays a critical role in bridging the gap between Panasonic’s technical experts and the Global Sales & Account Management teams to enhance sales effectiveness and ensure we put our best foot forward with the airlines. This individual is responsible for keeping the sales team up to date on the latest technology and collaborating with our Product Marketing team to supply supplemental customer-facing materials for presentations and responses to RFPs. This individual identifies, develops, and recommends strategies that enable the sales team to optimize every interaction in order to ultimately build relationships and pipeline, progress opportunities, and close deals.

Sales Enablement Products Definition, Collateral and Insights

• Identify, develop, and recommend sales enablement strategies aligned with business goals and objectives.
• Gather enablement needs to drive long-term business success by collaborating with sales and account managers on commercial pursuits, including new airline customers, existing customer base, and strategic partnerships (as assigned).
• Identify issues from subject matter experts (Product Marketing Team, GTO, BU’s, etc.) and sales team to then translate technical information into compelling sales materials.
• Develop customized materials, images, and stories in conjunction with Product Marketing team that enable the airlines to connect their brand with our solution.
• Lead and support the creation and/or edit copy for proposal templates and executive summaries.
• Own the maintenance of resources for sales presentations and collateral for our Global Sales Organization.
• Assess information, timing, and context of messaging to help sales teams engage customers through resources and training.
• Proactively collect feedback on effectiveness and accuracy from sales team and subject matter experts in order to keep resources up-to-date and continuously improve content.
• Identify gaps in sales knowledge, provide recommendations and solutions, and coordinate technical training for sales skill-ups, as needed.
• In partnership with team members, keep abreast of major trends shaping the in-flight entertainment and connectivity (IFEC) market and what matters to airline partners, such as internet behaviors and competitive technology evolution.
• Act as the internal “go-to” for all matters related to sales materials.

Communication & Knowledge Sharing

• Contribute to process improvements and development or implementation of new programs or processes.
• Share latest industry news, trends, best practices and findings to GSO team through monthly presentations and updates.
• Coordinate the dissemination and collection of real time feedback & data from the Regional Sales & Account Management team to various internal organizations (including but not limited to Product, BU, and leadership teams, as warranted).

The salary range of $98,000 – $165,000 is just one component of Panasonic’s total package. The final offer amount may vary based on factors including but not limited to individual’s knowledge, skills, experience, and location. In addition, this role may be eligible for discretionary bonuses and incentives. 

What we're looking for:

• BA/BS in Business Administration, Marketing, or other related degree or 9 years of related work experience, in lieu of a degree.
• Minimum of 5 years in content development, sales operations, sales strategy, consulting, or related experience.
• Experience in commercial aviation preferred.
• Strong interpersonal skills supporting collaboration, negotiation, and teamwork with a diverse group of sales and marketing personnel located world-wide.
• Ability to effectively interact with internal and external management.
• Excellent written and verbal communications skills.
• Ability to work on multiple projects simultaneously and work autonomously while under schedule pressure.
• Technical knowledge in Salesforce.
• Experience in Sales Enablement Tools (e.g., Salesforce, Highspot).
• Technical understanding of In-Flight Entertainment systems and its related components preferred.
• Strong knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
• Experience building sales tools, playbooks, and training.
• Balanced approach to content development, with both creative vision and keen attention to technical details.
• Travel up to 5% (domestic and international)

• At Panasonic Avionics Corporation we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive and flexible benefits program.  
• Paid time off: Exempt Salaried employees receive flexible paid time off. This means that there is no fixed number, range, or limit to the amount of Personal and Vacation Days that may be taken for exempt employees. Non-exempt hourly employees accrue 14 vacation days per year + 7 sick days + 3 personal days. Accrual rate increases with tenure. All employees receive 11 company paid holidays per year. We also close our offices at the corporate level in the U.S. between Christmas and New Year. For operational positions that are expected to work on holidays, we provide additional compensation for hours worked.  
• Health Insurance: Medical insurance offerings from Aetna and Kaiser (CA &HI). Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family. Dental PPO and DMO options & Vision insurance through EyeMed or VSP.   
• 401K with 50% match on up to 8% contribution, full vested from day 1. 
• Washington residents only are eligible for: Washington’s Family and Medical Leave program and Washington’s Paid Sick Leave program. 
• Other offerings include: Wellness Program, Counseling services, FSA & HSA, Life Insurance for employee, spouse and child, AD&D Insurance, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Legal Assistance, Pet Insurance, Identity Theft Protection, Dependent Care FLSA, Education Assistance, Commuter Program, Employee Purchase Program, Service Award Program.