Sales Training Manager - Lakeshirts

OUR CULTURE IS ONE-OF-A-KIND AND TRULY SETS US APART. We are proud of our humble beginnings and non-corporate style. We offer a unique atmosphere, unlike any other manufacturer. We work hard to be the best and we seek only committed individuals that will help move our company forward and embrace our values and culture. Lakeshirts | Blue 84 is one of the largest privately-owned screen-printing manufacturers in the United States, responsible for decorating and distribution of a wide variety of garments for the resort, college and K-12 markets. At our headquarters in Detroit Lakes, MN, we employ over 900 great people, proudly producing 45,000+ garments daily. It's not just a job but a lifestyle. Our job descriptions help support and guide you in the role you play in making our company successful. LIFE'S BETTER IN A T-SHIRT. IT REALLY IS.

BE THE CHAMPION OF SALES TRAINING AND TAKE OUR SALES TEAM TO THE NEXT LEVEL.

THE OPPORTUNITY:

Since 1984, Lakeshirts has grown from a basement on the lake to a leading apparel manufacturer specializing in garments (and hats, tees, stickers, socks... you get the drift) for the resort and collegiate markets. With a vibrant, fun, and collaborative culture, we're proud of our unique workplace and our commitment to living our values daily, all under the motto: "Life's better in a t-shirt."

We're looking for an exceptional trainer with a proven aptitude for sales enablement to join our team as a Sales Trainer. This role will be pivotal in helping us equip our sales representatives for success, enabling them to exceed targets and deliver WOW experiences to our customers-our #1 Core Value!

This is an exciting opportunity for someone passionate about learning and development to make a tangible impact on our sales team's performance. If you thrive in a fast-paced environment and enjoy working collaboratively to achieve results, we'd love to hear from you!

Schedule: Monday-Friday, 8a-5p, 45+ hours per week;

A Typical Day (job functions) | Creative Thinker + Relationship Builder + Collaborate + Communicate

• Develop, deliver, and facilitate engaging training sessions for new and existing sales representatives via in-person, virtual platforms, and recorded formats.
• Leverage delivery methods and practices to ensure they are innovative and effective.
• Utilize Learning Management Systems and presentation tools such as PowerPoint (PPT) and Brainshark or Workday to build compelling training content.
• Coordinate schedules across multiple presenters and departments to ensure smooth execution of training programs.
• Analyze the effectiveness of training programs by tracking participant performance, identifying knowledge gaps, and recommending improvements.
• Collaborate with cross-functional teams, including sales managers and creative departments, to ensure training content is aligned with current business needs.
• Ensure all sales representatives complete required training modules within the designated timeframe.
• Provide constructive feedback and coaching to sales representatives to enhance their skills and knowledge, including product knowledge, objection handling, and other related skills for success.
• Maintain detailed onboarding checklists and track new hire progress to ensure a seamless onboarding experience.
• Hold stakeholders accountable for delivering updates and meeting deadlines to support training initiatives.
• Stay up to date with new tools, systems, and best practices to continuously improve training content and delivery.

Skills (qualifications) | Must Love People (and dogs)+ Organized + Engaging + Ingenuity + Driven

Preferred Experience:

• Experience in sales training or sales enablement.
• Familiarity with virtual training platforms (e.g., Workday, Brainshark, Microsoft Teams).
• Basic understanding of instructional design and adult learning principles.

What We're Looking For:

• High level of organization - Ability to manage multiple projects, schedules, and priorities.
• Proficiency in PowerPoint and Excel - Medium to advanced knowledge for building presentations and analyzing data.
• Ability to learn new systems and tools - Comfort with adopting new platforms and quickly becoming proficient.
• Presentation and facilitation skills-Confidence in delivering content effectively in front of audiences, with room for improvement through coaching.
• Analytical mindset - Strong ability to interpret performance data and assess training impact.
• Coachability - Open to feedback and continuous improvement.
• Cross-functional collaboration - Able to work with diverse teams across the organization to achieve shared goals.
• Accountability - Willing to hold others to deadlines and expectations to support program success.
• High attention to detail - Ensures accurate scheduling, completion of onboarding tasks, and consistency in content delivery.
• Curiosity - Continuously asks "why" to identify root causes of training challenges and improve future programs.
• Clear communicator - Ability to convey information effectively across multiple formats: Teams calls, recorded videos, or in-person sessions.

Cognitive or Mental Requirements of the Job:

Employee must be able to see and hear, read and write. Requires good judgment, people-oriented, flexible organized diplomatic, reliable, enthusiastic, courteous, helpful, patience.

Physical Demands:

Occasionally: Lifts, Carries, Pushes, Pulls, Climbs, Balances, Bends, Twists, Crawls, Reaches, Lifts 25-50lbs, Lifts over 50 lbs, Carries 25-50lbs, Carries over 50lbs, Reaches at above or below shoulder height

Frequently: Lifts under 10lbs, Lifts 25-50lbs, Carries Under 10lbs, Carries 10-24lbs

Continuously: Stands, Walks, Sits