Salesforce Pardot Admin - Diverse Lynx

Work collaboratively with internal stakeholders
Effectively gather Pardot requirements and manage internal expectations
Maintain view of ongoing marketing campaigns and manage reporting/analytics
Apply Pardot functionality like content personalization and automation
Configure Pardot business units, user profiles, permissions optimally
Plan and analyze integrated Pardot campaigns adjusted based on performance
Lead Pardot implementations end-to-end following best practices
Ability to think strategically while configuring Pardot technically
Change management skills to drive Pardot end-user adoption

Related Technical Skills required
5+ years Pardot administration experience
Salesforce APIs and integrations
Salesforce and Pardot certification
Expertise with data sharing, connectors between Pardot/Salesforce
Proficient in Pardot and Salesforce reporting and analytics
Experience with Salesforce CMS, custom sites, domains
Agile methodologies
Automation tools like Process Builder, Flows

Education
BS or equivalent degree in Business management, Computer Science, Engineering or related discipline required. MBA degree preferred.
Salesforce certifications:

Certifications
Salesforce Administrator Certification (required)
Marketing Cloud Administrator (strongly preferred)
Salesforce Sales Cloud Consultant Certification (preferred)
Salesforce Marketing Cloud Consultant (preferred)