Senior Brand Manager/Director (6 Month Contract) - Gimme Seaweed

Who We Are 


As pioneers of the seaweed category, gimme introduced the world's first line of Certified Organic and 
Non-GMO Project Verified roasted seaweed snacks in 2012 and has since grown to become the #1 
selling, premium, organic seaweed-based snack – but our aspirations reach even further. 
Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, we take great pride and 
care in creating delicious and convenient snacks inspired by our Korean heritage and believe that 
seaweed represents a sustainable path forward that nourishes people and planet. 
With our eyes focused on the future, we're on a mission to increase our impact by winning over a whole 
new generation of foodies and are assembling a team of talented and driven individuals who are just as 
excited about the future of seaweed as we are!

The Role 


We are looking for a Contract Senior Brand Manager/Director to join our team for a 6-month contract, covering an employee on leave. This role is 25-30 hours per week, with a preference for candidates based in the Bay Area to work a hybrid schedule at our San Rafael office. We will also consider qualified candidates located on the West Coast. The position is set to begin in early November, with a potential start date as early as November 1st.

The Brand Manager will be 
responsible for executing a comprehensive annual brand calendar. This includes 
managing existing marketing programs and creating new, efficient, and scalable programs to support 
key consumption dates and product launches. You will work closely with the rest of the marketing team 
and cross-functional partners to ensure the successful implementation of integrated marketing 
campaigns that increase our brand's visibility. 


You will take charge of Gimme's social media strategy, leading planning and execution to support 
business and marketing objectives. This includes developing a scalable content creation engine, 
maintaining a social media calendar with at least 45 days of content visibility, and ensuring effective 
monitoring and response to consumer comments and inquiries. Additionally, you will cultivate and 
manage partnerships with like-minded brands, influencers, and tastemakers to expand our reach 
through coordinated content, collaborations, outreach, and giveaway opportunities. 


In this role, you will also be responsible for defining, measuring, and tracking marketing spend KPIs to 
measure ROI and evaluate the effectiveness of our strategies and creative initiatives. By generating 
monthly and quarterly social media reports, you will keep the Leadership Team informed of our 
progress. Furthermore, you will monitor social media activity from competitors and leading CPG brands 
to identify best practices, stay informed about trending topics, and maintain gimme's competitive edge. 



Core Responsibilities 


• Execute brand calendar, managing existing marketing programs where they 
exist, and creating new, efficient, scalable programs where they do not 
• Develop integrated marketing campaigns in support of key consumption dates and new product 
launches, working in close partnership with the rest of the Marketing team and our cross-functional 
partners to increase our brand's visibility

• Lead planning and execution of Gimme's social media strategy in support of our business and 
marketing objectives. Continually optimize towards greater awareness, engagement, and 
followership 

• Develop a scalable social media content creation engine that incorporates gimme-generated 
content, user-generated content, influencer content, as well as, content from a curated roster of 
external creative resources 

• Maintain a social media calendar with a minimum of 45 days of content visibility 

• Ensure social media partners are monitoring and responding to consumer comments and 
forwarding consumer inquiries/complains to Customer Service and Quality Assurance, as 
appropriate 

• Cultivate and manage partnerships with like-minded brands, influencers, and tastemakers to 
expand our reach with coordinated content, collaborations, outreach, and giveaway opportunities 

• Define, measure, and track marketing spend KPIs to measure ROI, understand strategy and creative 
effectiveness, and make continuous improvement recommendations; generate monthly and 
quarterly social media tracker to keep the Leadership Team informed about our progress 

• Monitor social media activity from competitors and leading CPG brands to identify best practices, 
learn about trending topics, and help keep gimme ahead of the competition 

• Become an expert on Gimme's brand, products, and target consumer 



Who You Are 


• You believe in the power of brand and storytelling to drive business results. You understand and 
champion the consumer and know how to create meaningful connections 

• You're known for having strong creative instincts and are comfortable evaluating and giving 
feedback on creative designs and brand/marketing messaging 

• You're comfortable operating with a high level of autonomy, have a bias for action, and are able to 
juggle multiple priorities to deliver projects on-time and on-budget 

• You can operate in a start-up environment and have experience working with founders 

• You are flexible and adaptable(PSST... this one is important!) 

• You aren't afraid to roll-up your sleeves and do what needs to be done to get the job done. At 
Gimme, you could be presenting to the Board of Directors one day and shipping sales samples to a 
buyer the next 

• You are organized and pay meticuluos attention to detail (did you catch that typo?) 

• You play well with others and have built a reputation as a cross-functional leader who drives 
accountability, applies a strong business acumen, and takes an objective approach in translating 
strategy into action 

• You hate to lose. Having said that... you take your work seriously, but don't take yourself seriously 



Preferred Qualifications 


• Years of Experience: 5-8 years Marketing experience in Consumer Packaged Goods industry; snack 
category and/or start-up experience a plus 
• Minimum 3 years Social Media and Influencer Marketing experience; proficient in TikTok, 
Instagram, YouTube, Facebook and LinkedIn
• Education: Bachelor's degree required; MBA preferred 

• Experience with SproutSocial, GRIN, and other social media marketing platforms 

• Proven track record of building effective, engaging marketing programs and integrated marketing 
campaigns 
• Natural communicator; able to deliver powerful stories verbally, in written form, and via 
presentations 

• Exemplary organizational and project management skills; has a knack for optimizing processes 

• Expert in PowerPoint, Excel, and Google Docs 


Compensation 

This is a 6-month contract position, offering 25-30 hours per week, with an anticipated hourly rate of $75-$125. Compensation is determined based on a variety of factors, including the candidate's professional background, education, certifications, experience, licenses, and location. Final offers may differ from the range listed. Please note, we do not request or consider salary history as part of the hiring process.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.