Senior Copywriter, Haven Well Within - Talbots

This position will be a hybrid combination of working remotely and in our Hingham, MA location.

As an integral part of the Creative Team, the Senior Omnichannel Copywriter is responsible for copy and brand voice across all channels, translating seasonal big ideas into compelling and inspirational marketing copy that builds the Haven Well Within brand. This includes writing copy for print materials, homepages, emails, product pages, marketing, and social media copy with an understanding how to adapt voice based on channel.

Must be passionate about both brand and product storytelling — finding unique ways to engage with customers, prospects, and our community across multiple touch points. Should have an affinity for wellness, fitness, and a healthy lifestyle, which are intrinsic to the Haven Well Within brand.

What We Offer:

• Growth! Here at Talbots our goal is to give you the opportunities to grow with us. Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year.
• Condensed Work Week! If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
• Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.

Merchandise Discounts! Our associates receive 50% off Talbots and select Haven Well Within brand items. Additionally, you may also be eligible for discounts at the brands across KnitWell Group.

What You’ll Do:

• Demonstrate expertise translating brand and marketing strategy into compelling copy
• Partner with Creative leadership on the strategic evolution of the brand voice through creative storytelling
• Ensure consistency and adherence to Haven Well Within Style Guide
• Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
• Use a variety of writing styles to engage diverse audiences across both print and digital
• Brainstorm storytelling and marketing opportunities
• Create branded social copy that is insightful, culturally relevant, and inherently sharable.
• Own product copy workflow, working with merchants and design teams on fit, fabric, and style. Extract and organize product information from internal databases and write all product descriptions and details
• Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency
• Maintain high standards for writing and proofreading
• Present work at weekly review meeting. Be able to explain our rationale and decision making to build consensus and meet business objectives.
• Review proofs for accuracy.
• Communicate project status to Project Manager. Proactively navigate the creative process, schedules, and deadlines.

Who You Are:

• 10+ years' copywriting experience 
• Bachelor's degree strongly preferred in English, Communications, Advertising or Marketing 
• Background in Fashion and Wellness ecommerce/editorial; extensive working knowledge of current trends, style, culture and language of fashion and wellness worlds 
• Portfolio of relevant creative work that shows diversity across channels 
• Strong conceptual skills with knowledge of how copy relates to product, design, graphics, and typography
• Experience in developing direct response concepts, email marketing, and direct mail 
• Online and Social Media fluency (ecommerce, websites, blogs, Instagram, etc.) with curiosity to learn more
• Fastidious about grammatical accuracy
• Excellent proofreading, editing and problem-solving skills 
• Expert with Microsoft Office (Word, PowerPoint, Excel) 
• Comfortable using cloud-based tools; Trello, Miro, Figma