Senior Copywriter - San Diego County Regional Airport Authority

Welcome to San Diego International Airport, where our core purpose is to create an exceptional experience for both our community and visitors from around the world. It extends beyond just flights; we embody the vibrant spirit of San Diego itself—sunny, welcoming, and full of life. We are committed to attracting, fostering, and empowering a team of talented individuals who can deliver our strategic goals:

• Advance Airport Development
• Transform the Customer Experience
• Optimize Ongoing Business
• Cultivate Our Culture

Here, you’ll find a workplace culture that thrives on diversity and is anchored in our collective mindsets: collaboration, empathy, inclusivity, thoughtful decision-making, active listening, and always believing the best in people. If you are ready to contribute to a team that values meaningful impact and enjoys the journey along the way, we invite you to apply today and help us connect our community to the world.

Why You'll Love Working at SAN:

• Location:  The new Airport Authority Administration building, located on the San Diego International Airport campus and near the waterfront, providing stunning views of our runway, San Diego Bay, the Pacific Ocean, and the city skyline.
• Hybrid Work Schedule: We offer a flexible hybrid schedule, with an opportunity for remote work based on operational requirements, while supporting both in-office collaboration and remote productivity. 
• Salary: The hiring salary for Senior Marketing Specialist (Senior Copywriter) is starting at $103,551. The full pay range for Senior Marketing Specialist (Senior Copywriter) is $88,505-$141,608.
• Benefits: You will enjoy 14 paid holidays, 18 – 33 days of vacation (PTO), annual employer funded Lifestyle Spending Account which you can use to invest in your personal development and growth activities, parental and child care benefits, salary continuance for family & parental leave, tuition reimbursement, ensure your future with our retirement plan options including our comprehensive pension plan, 457 defined contribution plan, and more!
• Wellness: Take advantage of multiple on-site gyms with regular fitness classes, outdoor working areas, fitness discounts for all levels and goals, monthly fruit deliveries, rewards for volunteer time, financial wellness advisors, and a campus with easy access to some of San Diego's best walking trails.
• Application Deadline: November 22, 2024. Applications will be reviewed after the closing date.

About the Job:

The Marketing, Arts, & Air Service Development Department is seeking an engaging and passionate Senior Copywriter to join the Marketing team to shape and tell the story of San Diego International Airport (SAN), one of the region’s most recognized and celebrated assets. In this key role, you will be instrumental in driving our brand forward, crafting compelling narratives that resonate with both local and global audiences through a variety of channels— print, digital campaigns, website , and internal communications.

You’ll collaborate closely with various teams to create content that reflects SAN’s purpose, culture, and mindsets, ensuring consistent and powerful messaging across all communications. You will be responsible for developing engaging copy that enhances the passenger experience, promotes key airport initiatives, and strengthens SAN’s reputation as a world-class transportation hub. If you are a creative storyteller with a passion for San Diego, we invite you to join us on our journey to make SAN an exceptional airport destination.

What You’ll Do:

• Create compelling, effective copy: Develop copy that resonates with the target audience and meets marketing objectives across platforms.
• Ensure consistency with brand identity: Align all marketing communications with SAN’s brand values, voice, and tone, tailored for different audiences.
• Review and edit copy: Ensure all written materials are error-free, consistent in style, and meet quality standards.
• Present copy ideas to stakeholders: Pitch copy concepts and creative rationale to internal and external teams for approval.
• Refine copy based on data and insights: Use performance data to adjust and improve copywriting strategies for ongoing relevance.
• Analyze processes for improvement: Continuously evaluate copywriting processes and outcomes to enhance effectiveness.

The Skills We Are Looking For:

1. Interpersonal Ability: Communicates clearly and facilitates collaboration, ensuring ideas and goals are effectively exchanged across various formats.
2. Relationship Management: Cultivates trust and rapport through consistency and active listening, addressing conflicts and coaching others to meaningful solutions.
3. Influence: Promotes ideas and initiatives effectively, articulating rationale and gaining support while maintaining flexibility.
4. Project Management: Assesses scope, budget, and timelines, ensuring efficient task completion and resolving coordination issues.
5. Creative/Innovative: Generates new ideas and adapts existing ones to solve problems creatively and unexpectedly.
6. Problem-Solving/Agility: Adapts behavior and solutions to evolving or unexpected situations, collaborating on alternative approaches.
7. Attention to Detail: Recognizes priorities and executes them with strong organizational skills in a fast-paced environment.

Requirements

The Experience You Need to Have**:

• Six years of increasingly responsible of progressively responsible marketing, advertising, and brand management experience, with at least three years of experience in a supervisory or program management capacity, and any equivalent combination of education, training, and/or experience.
• Graduation from an accredited four-year college or university with a major in Fine Arts, Graphic Design, Visual Arts, Marketing, Communications, or a related field

Preferred Licenses; Certificates; Special Requirements:

• Master’s degree in fine arts, graphic design, visual arts, marketing, communications, or a related field.
• Designation as a:
• HubSpot Content Marketing Certification
• American Marketing Association Professional Certified Marketer
• Google Ads Certification
• Facebook Blueprint Certification
• Certified Digital Marketing Professional (DMI Pro)
• Content Marketing Institute (CMI) Certification
• Copyblogger Certified Content Marketer
• Google Data Studio Certification
• Asana Project Management Certification

**Lacking some of the skills or experiences we've listed? No worries! Here at the San Diego International Airport, we're on a mission to cultivate a workforce as dynamic and diverse as the community we serve. While certain roles may require specific qualifications, we understand that talent comes in many forms. Some of our positions may not require specific degrees, and we're always open to individuals who bring a willingness to learn and a commitment to excellence. If you think this could be you, we encourage you to apply, and even if this position isn't the right role for you, we will add you to our database to consider for other opportunities in the future that align with your unique knowledge and skills. There's a chance we have the perfect spot for you to land!

EEO Statement

It is the policy of the San Diego County Regional Airport Authority to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, SDCRAA will provide reasonable accommodations for qualified individuals with disabilities.

Physical & Mental Demands

Persons with disabilities may be able to perform the essential duties of this class with reasonable accommodation. Reasonable accommodation will be evaluated on an individual basis and depends, in part, on the specific requirements for the job, the limitations related to disability and the ability of the hiring department to accommodate the limitation. If you need any form of accommodation during the recruitment process, please inform the Talent Acquisition Partner (Recruiter).

Under California Government Code Sections 3100 - 3109, public employees are designated disaster service workers. The term "public employees" includes all persons employed by the state or any county, city, state agency, or public district. Disaster service workers are required to participate in such disaster service activities as they may be assigned to them by their employer or law.