Senior Digital Marketing Manager - Knak Digital

Benefits

Insurance (Health, Dental), Excellent bonus and profit sharing, Paid Maternity leave, Staff Development, Community Service, Mission-driven, purposeful clientele and project work. Hybrid model.

Your Role

• Lead and manage digital marketing campaigns, including paid search, SEO, email marketing, online display, and web/mobile initiatives.
• Collaborate with the team to define success metrics, analyze performance, and optimize campaigns.
• Manage significant paid search engagements, leveraging expertise in organic vs. paid search, optimization, and smart bidding.
• Develop and execute effective email marketing programs, focusing on list building, automation, A/B testing, and reporting.
• Identify content opportunities to promote clients' brands.
• Improve processes for collecting and analyzing campaign performance data.
• Collaborate with UX/UI, design, and development teams on web/mobile projects.
• Provide expert digital marketing counsel to internal and external stakeholders.
• Stay up-to-date on industry trends and technologies.

Your Role

• 5-7 years of experience managing successful digital marketing campaigns.
• Proficiency in Google Marketing Platform products (Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner).
• Google Analytics and Google Ads certifications preferred.
• Proven SEO expertise and experience with website optimization.
• Commitment to producing high-quality work and meeting deadlines.
• Familiarity with content management systems, email service providers, and HTML code.
• Experience working with nonprofits, government, and digital fundraising a plus.
• PMP, Scrum or CSM a plus.