Senior Director, Data Strategy and Solutions - Betches Media

About Us

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description

Betches Media is looking for a Senior Director, Data Strategy and Solutions to be the go-to expert for leveraging data across the entire client life cycle, from initial pitch through campaign delivery and post campaign reporting. In this role, you’ll collaborate with our sales, marketing and content teams to turn raw data into actionable insights. You’ll be at the forefront of commercial data strategy, ensuring that we deliver the right stories to our partners and consistently improve how we use data to shape our media solutions.

We are looking for an enthusiastic, strategic, curious individual who can think outside the box and has experience or an understanding about media channels and the role they play in a wider ecosystem. This individual should be interested in learning new methodologies especially in the behavioral and 1st party data space.

Roles & Responsibilities

• Partner with marketing, content and sales teams to ensure that data is accurately reported on how channels and content are performing, delivering clear insights on audience engagement across our portfolio
• Serve as the senior lead on commercial brief responses, ensuring data-driven insights are integrated into campaign strategies and creative solutions
• Oversee larger research projects and initiatives, driving key categories and delivering strategic insights for clients and internal teams
• Lead the development of ad hoc research, tailored to specific needs of internal teams and external clients, based on the scope of each brief
• Identify and implement new methodologies and innovative ways to use data to support broader business objectives, enhancing the capabilities of your team
• Build, lead, and develop the team from the ground up, shaping the vision and capabilities of the team to meet the company’s business and client needs.
• Collaborate cross-functionally with leadership and key stakeholders to refine and elevate the way data and insights are used to inform strategic decision-making

Qualifications

• 10+ years experience in data strategy, research, or analytics, with a strong focus on the media industry
• Proven ability to transform raw data and complex information into strategic recommendations and then communicate those insights to high-level stakeholders and clients
• Background working with agencies or brands on executing media campaigns. Strong familiarity with the media planning process.
• Possess the ability to synthesize several forms of data into succinct stories that inform our clients, and help drive our business forward.
• Strong writing and storytelling skills. Analyze branded content and client campaigns in order to develop post campaign reporting for client check ins, wrap decks, and new pitches.
• Relevant leadership experience, with a track record of managing and developing high-performing teams
• Familiarity with research, brand lift studies, and audience surveying.
• Expertise in media channels, audience engagement, social media and the broader media ecosystem, with a passion for exploring new data methodologies and tools
• Excellent stakeholder management skills, with the ability to work across departments and at all levels of the organization
• Familiarity with different data platforms and analytics tools specific to the media and research world (Looker Studio, GWI, SimilarWeb, Quantcast, TGI, YouGov, Facebook Insights, Google Analytics, Crowdtangle)
• Experience with social listening platforms or techniques such as ListenFirst and Brandwatch and 1st party behavioral data is a bonus
• Bonus: Experience with DMP, CDP, CRM or other first party data oriented platforms

Compensation

The expected annual base salary for this role is $130,000 - $140,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.