Senior Director Marketing (Aesthetics) - Bausch Health
Bridgewater, NJ 08807
About the Job
Solta, a division of Bausch Health, is committed to improving patients quality of life by delivering sophisticated technology in simple, elegant designs, providing true aesthetic and therapeutic benefits
For more than a decade, we've been developing innovative treatment technologies to provide proven and effective aesthetic care options to consumers and physicians alike. The Solta Senior Director of Marketing is responsible for developing and executing business strategies and tactics for the Solta Medical Division of Bausch Health
This position works in close collaboration with cross functional groups to drive downstream marketing execution, product innovation with research and development, and flow-through processes with manufacturing
This position is based in Bridgewater, New Jersey and reports to the Solta VP & General Manager.Note: The following are meant to be representative but not necessarily all-inclusive of the duties and responsibilities for this position.Responsible for product and brand strategies and executions.As product champion, understand all technical and clinical aspects of the products.In collaboration with the senior management and sales management teams, plan product strategies based on input from customers and consumers through field sales and market research.In collaboration with cross-functional partners, manage execution of all tactics related to professional (provider) and consumer product marketing activities, advertising, promotion, public relations, sales tools, collateral materials, web site.Research and communicate competitive information to sales and internal management.Recommend and execute product pricing strategies.Recommend and execute lead generation programs for new business.Be proactive in developing customer relationships and participate in maintaining goodwill with current KOLs.Participate with management in forecasting volume.Recommend and manage market research activities on an as needed basis to remain current with product and market trends.With input from field sales and customers, analyze and communicate to senior management product trends that may require change in strategic direction.Act as primary interface with field sales on all product and brand issues.Ensure that product tactics are delivered according to agreed timelines.Ensure that marketing strategies and tactics are compliant with regulatory, legal and compliance regulations.Execute launch and marketing plans to ensure product acceptance and revenue goals.Continually monitor product performance and quickly react to any changes in the market.Lead ongoing product life-cycle management.Monitor and prioritize product quality issues
Work on cross-functional teams to resolve product issues and critical customer issues.Perform other related product management and marketing tasks, as needed.Potential travel of 60% as neededEducation and ExperienceBachelor’s degree in related field required, MBA preferred7-10 years of business experience with at least 5 years in medical device and/or pharmaceutical sales/marketing functions; or equivalent combination of education and experience.3-5 years’ experience managing Brand/Product managers.Experience with different stages of the product life cycle managementExperience in an Aesthetics marketing position; desired.Essential Skills and AbilitiesResults Orientation – lead teams to deliver results and achieve objectives consistently on time.Commercial Orientation – ability to prioritize commercial opportunities across the portfolio and develop product strategies for capturing the maximum commercial value.Excellent direct and cross functional leadership skills – ability to lead, collaborate and influence without authority; uses informal structure, dynamics and culture to get things doneStrong creative and conceptual thinking skillsStrong presentation skills – Effectively communicates ideas and strategiesAnalytical and problem resolution skillsStrong communication skills, both verbal and writtenStrong interpersonal skills and ability to work well in a dynamic organization; Effective collaboration with all constituencies is critical to the success of this positionKnowledge of marketing theory, principles, and practices within the health care industryBenefits package includes a Comprehensive Medical (includes Prescription Drug), Dental, Vision, Health Savings Account with company contribution, Flexible Spending Accounts, 401(k) matching, discretionary time off, tuition reimbursement, parental leave, short-term disability, long-term disability, life insurance, accidental death & dismemberment insurance, 12 paid holidays, Employee Assistance Plan, commuter benefit, recognition awards, voluntary benefits (including Identity Theft, Student Loan and Breast Milk Shipping), employee referral bonuses and employee discounts.This position may be available in the following location(s): US - RemoteWe thank you in advance for your interest in growing and developing with our company
Kindly note that in order for all stakeholders to be successful, we do require a minimum of one year in your current role before applying to another one
Please ensure you have discussed with your current manager the intent of applying to a new role.Any exception will have to be authorized by your HR Business Partner.We are an Equal Opportunity Employer
All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to
For more than a decade, we've been developing innovative treatment technologies to provide proven and effective aesthetic care options to consumers and physicians alike. The Solta Senior Director of Marketing is responsible for developing and executing business strategies and tactics for the Solta Medical Division of Bausch Health
This position works in close collaboration with cross functional groups to drive downstream marketing execution, product innovation with research and development, and flow-through processes with manufacturing
This position is based in Bridgewater, New Jersey and reports to the Solta VP & General Manager.Note: The following are meant to be representative but not necessarily all-inclusive of the duties and responsibilities for this position.Responsible for product and brand strategies and executions.As product champion, understand all technical and clinical aspects of the products.In collaboration with the senior management and sales management teams, plan product strategies based on input from customers and consumers through field sales and market research.In collaboration with cross-functional partners, manage execution of all tactics related to professional (provider) and consumer product marketing activities, advertising, promotion, public relations, sales tools, collateral materials, web site.Research and communicate competitive information to sales and internal management.Recommend and execute product pricing strategies.Recommend and execute lead generation programs for new business.Be proactive in developing customer relationships and participate in maintaining goodwill with current KOLs.Participate with management in forecasting volume.Recommend and manage market research activities on an as needed basis to remain current with product and market trends.With input from field sales and customers, analyze and communicate to senior management product trends that may require change in strategic direction.Act as primary interface with field sales on all product and brand issues.Ensure that product tactics are delivered according to agreed timelines.Ensure that marketing strategies and tactics are compliant with regulatory, legal and compliance regulations.Execute launch and marketing plans to ensure product acceptance and revenue goals.Continually monitor product performance and quickly react to any changes in the market.Lead ongoing product life-cycle management.Monitor and prioritize product quality issues
Work on cross-functional teams to resolve product issues and critical customer issues.Perform other related product management and marketing tasks, as needed.Potential travel of 60% as neededEducation and ExperienceBachelor’s degree in related field required, MBA preferred7-10 years of business experience with at least 5 years in medical device and/or pharmaceutical sales/marketing functions; or equivalent combination of education and experience.3-5 years’ experience managing Brand/Product managers.Experience with different stages of the product life cycle managementExperience in an Aesthetics marketing position; desired.Essential Skills and AbilitiesResults Orientation – lead teams to deliver results and achieve objectives consistently on time.Commercial Orientation – ability to prioritize commercial opportunities across the portfolio and develop product strategies for capturing the maximum commercial value.Excellent direct and cross functional leadership skills – ability to lead, collaborate and influence without authority; uses informal structure, dynamics and culture to get things doneStrong creative and conceptual thinking skillsStrong presentation skills – Effectively communicates ideas and strategiesAnalytical and problem resolution skillsStrong communication skills, both verbal and writtenStrong interpersonal skills and ability to work well in a dynamic organization; Effective collaboration with all constituencies is critical to the success of this positionKnowledge of marketing theory, principles, and practices within the health care industryBenefits package includes a Comprehensive Medical (includes Prescription Drug), Dental, Vision, Health Savings Account with company contribution, Flexible Spending Accounts, 401(k) matching, discretionary time off, tuition reimbursement, parental leave, short-term disability, long-term disability, life insurance, accidental death & dismemberment insurance, 12 paid holidays, Employee Assistance Plan, commuter benefit, recognition awards, voluntary benefits (including Identity Theft, Student Loan and Breast Milk Shipping), employee referral bonuses and employee discounts.This position may be available in the following location(s): US - RemoteWe thank you in advance for your interest in growing and developing with our company
Kindly note that in order for all stakeholders to be successful, we do require a minimum of one year in your current role before applying to another one
Please ensure you have discussed with your current manager the intent of applying to a new role.Any exception will have to be authorized by your HR Business Partner.We are an Equal Opportunity Employer
All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to
humanresources@bauschhealth.com
or call 908-927-1400
and let us know the nature of the request and their contact information. Please be sure to include the job requisition number. Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.To learn more please read Job Offer Fraud Statement.
Source : Bausch Health