Senior Director, NA Brand Marketing - Fenty Beauty Brands - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $164,000 - $205,000 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks in the summer and July and December wellness/shutdown weeks for applicable positions.

POSITION SUMMARY

Key leader on the Fenty Marketing team, responsible for driving Fenty's NA marketing team with visionary leadership, consumer marketing strategies, robust product storytelling and disruptive digital and social innovation. This role will be a "go to" leader across the various Fenty categories with passion across all of beauty. This role leads the North America marketing strategy, integrated campaign development, paid media and regional-specific content asset creation in order to fuel brand awareness, traffic and advocacy. This role will be in lock step driving all consumer touch points across NA, working closely with each retailer to develop and maximize dedicated plans. This role will work cross-functionally to drive the business and connect the dots with Brand Management, Global Marketing, Sales, Creative, International, Digital, Field and Education teams, our founder and our external partners. The ideal candidate will have 8-10+ years of experience in consumer marketing with expertise in the beauty category, passion for product, consumer-obsessed and digital and social-first mindset. The role will integrate all marketing levers, included but not limited to content, media, influencers, experiential, PR, partnerships, and retailer marketing. Must be a team leader with proven ability to inspire and grow the next generation of marketing leaders. The candidate should have a track record of driving business results through category growth and sales, while pushing the boundaries to test and learn across disruptive marketing initiatives to drive brand awareness, traffic and advocacy. This position is based in San Francisco, CA with moderate travel required.

RESPONSIBILITIES

• Seasoned 360 global creative beauty marketer with the ability to dream big creatively and connect ideas to sales results
• Visionary leadership in both development of marketing strategies & plans as well as strong ability to coach and grow teams
• Drive NA Fenty marketing team across 360 marketing strategic planning, paid media, retailer initiatives and experiential, ultimately developing robust NA plans to drive the business across the region at all consumer touch points & retailers
• Work in lock step with each NA retail partner to develop and maximize global marketing plans and create dedicated plans to drive business objectives
• Collaborate closely across multiple Fenty marketing leaders to drive overall marketing calendar, investment and priorities across all Fenty brands taking into account YOY initiatives, category growth initiatives and overall business KPIs
• Drive cutting-edge creative marketing initiatives that resonate with our target audience and reinforce our market position as an industry leader
• Lead teams overseeing all category NA Marketing across 360, Retailer, Experiential, PR & Media
• Lead strategic marketing plans designed to introduce product innovations as well as reinforce and grow established categories.
• Works with global content team to ensure all NA content needs are met with clear objectives, briefs and needs
• Experienced in leading development of comprehensive, disruptive marketing plans across all marketing levers, including but not limited to retailer social marketing, partner marketing, PR, paid media, channel, digital, experiential, etc.
• Passionate about product with impeccable ability to bring product storytelling to life through cut-through, compelling content grounded in consumer insights
• Ability to refine global direction to maximize regional objectives, while maintaining balance of creativity and sales-driving, full-funnel campaigns
• Proactively able to anticipate business & consumer trends, remaining agile in order to pivot plans to stay in lockstep with the consumer
• Responsible for presenting, adapting & aligning plans based on feedback to internal and external partner key stakeholders, Executive team and international regional team, retailers, and founder teams
• Foster innovation and creativity among the team and cross-functional teams to push plans to unprecedented territory
• Future-thinking, digital marketing thought leader across cultural, technological, social and digital trends
• Provide leadership to direct reports including coaching, development and strategic/tactical direction, serving as a mentor and role-model to team members
• Consumer-focused, data-driven marketer with ability to compile and analyze data quickly to create data-based recommendations and strategies
• Ability to brief & guide creative in an effective way with both internal and external teams
• Develop, manage and allocate marketing budget for brand across all levers and regions
• Work in close partnership with other Fenty Marketing & Brand leads around the globe to build upon each other's plans and partner on strategies and timing

REQUIREMENTS

• 8-10+ years of experience in marketing or brand management on beauty/skin brand and/or agency side
• Beauty expertise required along with skin/hair/fragrance experience preferred
• Product-obsessed
• Experience developing robust 360 marketing campaigns including concept, strategic 360 plans and execution road map
• An infectious 'Can do' spirit brimming with optimism and the drive to overcome challenges by testing, learning and pivoting with agility
• A balance of creative intuition and quantitative analytical thinking.
• A fervent passion for narrating compelling product stories bolstered by robust consumer insights
• Incredible communicator & passionate storyteller with ability to craft and pitch ideas both internally & externally
• Strong desire for driving business growth through product & category building initiatives
• Balanced strategic & creative marketer with BLUE SKY thinking
• Proven track record of driving BUSINESS & CULTURAL impact
• Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done
• Strong leadership skills with ability to manage 5+ team members
• Passion for mining for consumer insights, data and cultural trends with agility and ability to incorporate into plans quickly and take calculated risks
• Obsessed with the world of digital and social media marketing
• Focused on the consumer journey from online to in-store
• Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas
• Ability to work in fast-paced environment, working with speed and agility
• Entrepreneurial - able to deal with ambiguity and work with little or no direction with agility
• Exceptional organizational skills; detail-oriented
• Strong time management skills; ability to juggle priorities and multiple projects
• Employs a strategic approach to process; ability to organize and divvy up work effectively.
• Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.