Senior Director of Marketing - Healthcare/Medical Device - StimLabs

Responsibilities

• Responsible for downstream and upstream marketing activities and the development of team members
• Develop in-depth knowledge of StimLabs' markets and products
• Develop marketing plan and KPIs to drive and evaluate upstream and downstream marketing performance.
• Plan and implement cohesive marketing campaigns, in a timely manner, that drive demand and leads, support sales efforts and improve brand awareness and engagement
• Build marketing campaigns across multiple sites of care
• Drive the development of a digital platform across multiple channels
• Establish processes and metrics to measure and report routinely on marketing initiatives
• Responsible for development of strong product and educational/clinical content and owning the messaging of value proposition
• Support KOL development, increasing educational programs and content
• Manage team through market research including Key Opinion Leader, Voice of Customer, and competitive intelligence activities
• Use quantitative and qualitative insights to influence marketing strategy and develop executional tactics;
• Support pipeline development strategy and new product development stage gates in collaboration with R&D
• Responsible for a high level of collaboration with the Operations, and Sales teams, on sales enablement needs, data and training;
• Implement plans by working cross-functionally (Sales, Market Access, R&D, Compliance, Regulatory, and Legal), gaining their buy-in and support
• Support CRM implementation across the commercial team
• Support strategic marketing activities such as executive presentations, market assessments, and other analysis
• Manage team through conference/trade show exhibits and corresponding tactics
• Manage a team that maintains corporate imaging and branding standards; ensure consistency of content, messaging and look-and-feel with company positioning and branding.
• Manage vendor relationships, timelines, and budgets

Skills

• Creative thinker who possesses exceptional verbal, written and diplomacy skills
• Effective organizational skills and ability to exceed tight deadlines in a dynamic environment of competing and changing priorities
• Team player who can incorporate input from various functions and generate consensus
• Full product launch lifecycle experience
• At least 7 years managing marketing/product managers
• At least 7 years of experience in medical device, with wound care experience preferred
• Experience with digital marketing, marketing automation, and CRM tools
• Excellent MS Office skills
• Experience with project management / workflow tools such as Wrike preferred
• Strong quantitative and analytical skills preferred
• Bachelors degree in Marketing or related field

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