Senior Director of Marketing - Valle del Sol
Phoenix, AZ 85014
About the Job
About Valle del Sol
Join Valle del Sol in our commitment to providing quality, culturally sensitive integrated primary care and behavioral health services to adults, children, and adolescents in need. Valle del Sol offers a diverse work environment, competitive pay and benefits, and the opportunity for training and advancement.
Job Description:
The position is responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will oversee a team of marketing professionals and collaborate with cross-functional teams to deliver impactful campaigns and initiatives to support business objectives. The position will be located at our corporate office in Phoenix, AZ. Some remote work is possible.
Marketing
- Responsible for developing and executing the overall marketing strategy, including brand positioning, messaging, and integrated marketing campaigns from creative to operations.
- Drive the strategy development, planning, and execution of brand marketing, marketing communications, and direct marketing.
- Develop and maintain a deep understanding of the company"s market(s), market segments, competitive landscape, and competitive positioning.
- Accountable for the development of media strategies and directs paid advertising efforts.
- Develop reporting strategy to monitor marketing performance against goals to optimize performance.
- Integrate the latest technology platforms into marketing research, strategy and execution.
- Oversee budget and provides analytics for communication and marketing efforts, adjusting as needed to achieve success.
- Oversee and directs all traditional and social media strategies for assigned service lines.
- Determine and produce content needed to support marketing and communications efforts (including multimedia packages, infographics, story graphics, photos, and video).
- Managing and designing the website and intranet
- Write website/intranet copy (with departmental support)
- Monitoring the performance of the live website and intranet
- Manage SEO for all VdS websites
- Analyzes, reviews and implements changes to websites so they are optimized for search engines to maximize the traffic to our websites
External Representation:
- Represents organization by participating on boards, committees, and subcommittees, as indicated by the Strategic Plan and/or as assigned by CEO
- Communicate key information to stakeholders about managed care, marketplace needs, the competitive environment, cost management, clinical excellence, and customer-focused services.
Keep CEO Informed about Business activities:
- Oversee programmatic initiatives to ensure program performance reports are prepared and submitted in a timely manner.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Flexible work schedules
- Vision insurance
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Job requirements
- Bachelor's degree in marketing, communications or a closely related field is required (Master's preferred.)
- 8 years related experience in marketing, business development, community relations, event management, and or public relations
- Excellent presentations, written, and verbal communication skills
- Business writing experience
- Must have or able to obtain valid Fingerprint Clearance Card.
- Must possess reliable transportation, valid driver"s license, and proof of auto insurance.
- Must have or be able to obtain a valid Fingerprint Clearance Card.
- Must possess reliable transportation, valid driver"s license, and proof of auto insurance.
- Covid 19 Vaccination or Qualified Exemption (Religious or Medical).
- TB Screening Record and PPD/QuantiFERON/Chest x-ray as applicable upon hire
- Vaccinations/Titer's Test/Declination Form: Flu, Hep B, MMR, Tdap, Varicella
PI250260415
Source : Valle del Sol