Senior Email Designer - Midi Health

Senior Email Designer @ Midi Health: ‍⚕️

Midi is a rapidly growing telehealth company designed for women in midlife and backed by an extraordinary syndicate of investors, including GV (Google Ventures) and Emerson Collective. As the leading telehealth platform offering specialized primary and menopause care, we are seeking a talented, driven Senior Email Designer to join our growing Marketing Team.

This job is hot!

This role will oversee the creation, development, & execution of high-quality email marketing to drive new patient acquisition, retention, and LTV, as well as supporting B2B sales. 

The Senior Email Designer will report to our Chief Brand Officer and work closely with the Chief Marketing Officer, Growth Marketing Team, and other cross-functional teams. To thrive in this role, you must be both creative and data-driven, with excellent strategic, technical, and analytical skills. A passion for women's health will make this role continually satisfying.

The Business Impact:    

• Responsible for strategy, design, and execution of compelling, brand-aligned D2C, B2B and B2B2C email campaigns in collaboration with Marketing and Commercial teams
• Own and maintain the roadmap and testing agenda for email, ensuring we constantly expand and optimize
• Develop and track dashboards and business goals, ensuring the ability to report on the performance of campaigns and optimize as needed
• Implement and reinforce consistency in brand voice, tone, and messaging across all emails
• Create a modular design that will be easy to use and can translate to the marketing team
• Ensure email templates perform across device types, platforms, and modes
• Partner with Legal to follow email best practices and HIPAA compliance
• Provide responsible design and fluidity between mobile, desktop, and tablet

What you will need to succeed:

• 6+ years design experience, with an emphasis on email design and email best practices
• Ability to bring a brand to life within email, for both transactional and marketing channels 
• Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives
• Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions
• Expertise in all relevant design tools: Figma, Photoshop, Adobe, etc. 
• Hyper focus attention to detail

Bonus points:

• Experience as a email developer- comfortable in HTML, CSS, etc.

The interview process will include:  

1. Recruiter Screen (30 min) 
2. Hiring Manager Screen with Chief Brand Officer/Portfolio Review (45min)
3. Design Presentation-  (1 hour)
4. Final Team Interviews (3 hours)

While you are waiting for us to review your resume here is some fun content to check out, Thanks for your interest in midi

Our patients love  ❣️ us- check out some content here and here  #Menopauseishot

Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1